Add an eventSessions at Digital Shoreditch Festival 2012 of type Creative and Talk
Monday 21st May 2012
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Creative Economy
by Chris Arnold
Brief the average young creative and the first place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others. Is this a failing of the education system or just a sign of the times?
Questions answered :
Are colleges training young creatives to think for themselves and to use their own imaginations?
Friday 25th May 2012
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Digital Identities
Keiichi Matsuda & James Alliban will talk about digital identities and will present C E L L and interactive interactive installation commissioned for Alpha-ville Festival 2011. This interactive installation plays with and proposes alternative landscapes in the technological ether surrounding our everyday movements. As our identities become deliberately constructed and broadcast commodities, our projected personae increasingly enmesh and define us. Cell acts as a virtual mirror, displaying a constructed fictional persona in place of our physical form. Composed from keyword tags mined from online profiles, these second selves stalk our movements through space, building in size and density over time. The resulting forms are alternate, technologically refracted manifestations of the body, revealing the digital aura while simultaneously allowing us escape from our own constructed identities.
Questions answered :
How technology is transforming social behaviours and online identity -
BEING TIBET
[being tibet] It's simple : a global, multi media project for Tibet, with events held across the world, all in one day By uniting everyone in one 24 hour period we will send a massive message to the mainstream media of the level of overwhelming global support for the Dalai Lama & his policy of non violence. [being tibet] is working with The Music Managers Forum & Featured Artist Coalition. The world class line up will be announced during His Holiness The Dalai Lama's visit to London in June 2012 : a line up from music, art, film, theatre, literature, dance & fashion who are staging their own unique, small yet beautiful, sustainable events but ... This isn't just about the big names, we also need you! We want you to follow your passion, do what you love with as much intelligence & integrity as possible. Arrange your own gig, film, art exhibition, workshop, dance, sport, meditation, fashion show, reading or comedy event, it's totally up to you! [being tibet] is about working locally & sustainably to help ourselves & each other. Staging an event in your language, for your people, your culture, in line with your beliefs that promotes & showcases your uniqueness too. You can keep a % of what you raise either for yourself or your local community, or give all or a % to a Tibetan group of your choice, it's up to you! In this time of global economic meltdown the event also champions small scale, sustainable, ethical business. We need you to act as a global PR & media machine using you tube, vimeo, soundcloud, facebook, text, flickr, twitter & e mail to send creative content not only to each other but also to the mainstream media, radio, newspapers, magazines, blogs & TV. Making the media & governments aware of the scale of support for His Holiness & the Tibetan cause. Creating a global database of supporters for the Tibet. [being tibet] Starts 19.00 local time, Saturday 23rd Februaryuntil 19.00 Sunday 24th February, 2013 broadcasting the best of your footage, photos & coverage via the website on the day putting you on an equal footing with the world's coolest, inspirational creative human beings. Questions answered : How the internet can be used most effectively in conjunction with real time events to create impact for a cause, creating a bridge between new & old media networks, the virtual & physical, the crowd & those in the public eye. Also addresses models of ethical business that potentially empower everyone. See www.beinghuman.com & www.gaynoroflynn.com for TV showreel, past work on location in the High Himalayas & current art work. Creating BEING TIBET animation with Brian Blessed doing the v/o
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Sneak Innovation Into Your Company in 5 Easy Steps
by Ramsey Khoury
Tired of having your ideas shot down at work? Fed up with departmental barriers between you and the big decision makers? Well friends, in this presentation I'm going to show you how you can successfully deliver breakthrough ideas even in the harshest corporate environments and do the sort of work you've always dreamed of doing. You probably already know everything there is to know about how to innovate, sure you do, you're the "ideas guy". The real problem is that your organisation is just paying lip-service to innovation or it's too complacent, bureaucratic or risk averse to do anything about it. In fact, 75% of innovation investments by organisations never make it to market. I'll show you how to stop your ideas getting diluted, or even worse polluted, and reveal how to fulfil your true potential. So stop spinning your wheels and prepare to see your breakthrough ideas actually break through.
Questions answered :
How can I be more influential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos? Detail or vision, which is most important? How can I have fun at work?
Tuesday 29th May 2012
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Designing the Mobile Wallet
by Tim Caynes
Do you have a wallet in your pocket? Do you also have a mobile in your pocket? Isn't that really annoying? Don't worry, mobile network providers, device manufacturers and banking corporations are already working together to provide the solution you never knew you needed - the mobile wallet. But what is a mobile wallet and how should it work? What are the customer experiences that a good mobile wallet solution should support? In this session we will talk about a project for a major network provider and what we learned about designing the mobile wallet, including: o Understanding and validating the multi-channel user journeys o Developing an information architecture o Designing and developing wireframes and prototypes for multiple mobile devices o Conducting usability testing with multiple mobile devices o Working with multiple technology platforms and service providers We'll discuss what went well, what went not quite so well and what caused us to throw mobile devices across the office (clue: this happened quite often). Questions answered : What is a mobile wallet? Why would anyone want one? What are the user experience considerations when designing a mobile wallet? How many times can you throw a mobile phone against a wall?
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ITV News: Dropping the Deadline
by Julian March
There's a revolution going on at ITV News: 2 national and 9 regional newsrooms, who for decades focused on a linear TV product, are coming together as the latest rolling news operation in the UK. The new itv.com/news is the culmination of a technology project and the output of a massive newsroom transformation. What's happened & how did they do it?
Questions answered :
How do you take a terrestrial newsroom mindset into the digital age? -
The Shape Shifters - blending virtual / physical bodies
An input on the evolution of multi-identity through telepresence, immersion and mobility plus launch of new website showing project works using remote connectivity and blended virtual / physical space Questions answered : How do we use remote connectivity in a more intuitive way to enhance communications at a distance for the work place of the future? What are the possible future scenarios for share space through connectivity and virtual physical blending ? How do we envisage a future world of work using collective collaborations through blended virtual and physical space?
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Smart Space
by Alex Haw
This talk will race through the way digital culture is revolutionising the way we design, build and think about architecture and our cities. It'll be rapid-fire and extensively visual, and show the way our work at atmos redesigns our inhabited environment across the range of scales.
Questions answered :
How is the digital revolution affecting the fabric of our built space? What spatial opportunities do digital integration, information, fabrication and feedback offer? How will our cities become smarter?
Wednesday 30th May 2012
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Ad Crafting Updated
What if the days of "integrated" advertising were over? People have shown they can get together to share news and data about what they love. Lok at LOST and Lostpedia, World of Warcraft, AI... Movie and video game industries has worked for long in that direction to support their products over the years. What if advertising could evolve to a non-linear narrative that your communities can empower on their own? Questions answered : How to use digital in your brand communications in a relevant and effective way?
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Newness, otherness and snake oil: locating the return on investment from social media.
ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.
Questions answered :
How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands. -
TOTAL DIGITAL 2.0
by Paul Mallet
A session for senior marketers who are responsible for planning & managing multiplatform digital communications. Following from our sell-out session at Digital Shoreditch in 2011, we'll be revisiting our TOTAL DIGITAL approach, and outlining the last years' developments in the digital marketing arena. Based on our experience with leading FMCG brands including Ribena, Seven Seas, Corsodyl, & Panadol Brass Managing Partner and Strategic Director, Paul Mallett will outline our approach to managing multichannel digital activity for our clients and how to project and measure ROI across multiple online channels. Paul's viewpoint is that social media, search, platforms and media operate as intrinsically connected nodes of a brand’s online eco-system. Treating online not as separate disciplines, but as a continuum from search to media to content to engagement leads to a more holistic (and realistic) Return on Investment model.
Questions answered :
How do I work out the Return on investment of digital marketing activity? How do I manage multichannel digital activity for my brand? -
Table Top: Adaptive web design - Does size matter?
by Matt Gibson
We'll be delving into adaptive web design, from responsive grids to designing for context and looking at the challenges that need to be overcome in adaptive web design.
Questions answered :
What is adaptive web design? What's the difference between adaptive and responsive? Is a mobile first strategy always best? How to approach UX design for adaptive websites? -
Is there a terminal velocity for youth and digital
It's given that youth are hugely engaged in digital media and are the most adept at making the most of platforms and how to the systems - ranging from maximising benefits from mobile to how to get free everything. The question is: How far can they go? The negative effect of Google on short term memory has been established, as has the effect of fast moving content and culture on the ability to concentrate.
Questions answered :
What's the right balance in terms of intensity and frequency of digital engagement, and consider the interests of brands and youth? -
How to develop and deliver your content strategy
Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How do my community managers create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery? -
The Brand Graph: Dynamic audience mapping through social media data
Brands have learnt to engage with consumers online and have now built audiences in social media. But most current social media research doesn't allow brands to understand precisely who they are talking to, what’s important to them or how that online audience connects to their traditional segments as mapped by audience studies. The Brand Graph study used innovative techniques to map the interest graph and the social graph of the social media audience of O2 UK and then looked at how to use real-time social media data to refresh traditional audience studies in order to build a dynamic model of the audience. The talk will share the full results of the study, details of the tools used to mine the data as well as plenty of interactive data visualisations.
Questions answered :
- Why really real-time social media mining is hard - Why simply "monitoring" social media is not good enough - How to mine context and behaviour, not just content - What new research models for mining social media can be used - What is the Brand Graph - How to build a Brand Graph and what to do with it.- why really real-time social media mining is hard - why simply "monitoring" social media is not good enough - how to mine context and behaviour, not just content - what new research models for mining social media can be used - what is the Brand Graph - how to build a Brand Graph and what to do with it
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The art of strategy: designing better, more value creating customer experiences
by Alex Barclay
A discussion of how we can use design and serious play principles to innovate on our business processes and customer engagement models
Questions answered :
How can design process help us think about and overcome business challenges? What does it mean to innovate inside a company? What does it mean to build innovation capacities for clients? What might new engagement models look like?
Thursday 31st May 2012
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The rise and rise of play. How games and playful interactions are evolving and what are the biggest opportunities.
by Kam Star
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Game Design: Art, Science, or Secret?
We're all gamers now. As the full realization of what games can achieve dawns, this sessions asks what is game design? Is it an art or a science? Is there a perfect process, or processes? Should we share our design knowledge in the interests of innovation? Using real-world design examples this talk goes in search of making game experiences better, by design.
Questions answered :
What is game design? Is it really design, or software development? Is there a 'perfect process' that suits all design problems? If there is, what is it? If there isn't, should we try find one by sharing successful design processes? And just why are many game designers so secretive about their craft? -
Drawing is at the Heart of Game Development
by Michael Powell
It seems counter-intuitive, but traditional drawing skills are ever more important for the games industry, despite the increasing technology. Drawing is to an Artist what literaccy is to a writer, numeracy to a mathematician and musical score to a Musician. Without a solid ability in the craft of drawing, an artist cannot communicate ideas, tell compelling stories and persuade customers to play games. Without drawing, the games industry will not flourish.
Questions answered :
A passionate plea to put traditional drawing centre stage in the education system. Why is drawing important to the games industry? What do we mean by traditional drawing? How do we teach drawing? Can anyone learn to draw, or is it a mystical gift from the Gods? -
How we got millions of people to play our games and learn stuff
by Danny Birchall and Martha Henson
What's the key to creating fun but genuinely engaging games on factual and even controversial subjects? How do you reach new audiences with your educational games?
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Back To the Good Old Tangible World
It’s time to move away from the safe margins of our screens and experience the sensations of the good old tangible real world. As the boundaries between the real world and what we used to call digital are blurring, we have the unmissable opportunity to innovate, combining creativity and technology to define new emotional experiences and new ways for people to interact with each other.
Questions answered :
From the Mind-controlled Scalextric to EELS, a 3D projection mapping multiplayer game. An overview on B-Reel’s approach to experimental technology, storytelling and the tangibleness of interactive experiences. -
The Fly in the Urinal
by endafk
How can we harness the urge for play to make the world a better place? How to designing gameful applications.
Gamification - how to Designing gameful applications
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Table Top: Personalised Music and Gaming
Mobile computing has opened the doors for many new types of personalised interactive experiences. When experience designers know so much about what a user is doing at at time, they can tailor the content to fit perfectly into the users life. This talk will look at some of the ways RjDj has explored this with apps such as Inception the App and Dimensions. For instance by creating sonic experiences which change when you are still, quiet, running, during the night, or when its full moon. Questions answered : What can make content relevant to peoples lives? How can we make digital content have real value again? What is the future of distributed music beyond the recording?
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Games and Entertainment - Playing with TV
by Mark Sorrell, Jo Twist, Richard Kastelein, Rob Davis and Dan Mayers
It's become clear that Generation G wants to play with content, and if it's not interactive and playful, then content is not working hard enough to engage with the modern audience.
A panel session exploring the ramifications of these trends for the games space. -
How do I influence you?
by James Allsopp
We as humans are tuned in, or so we think. However certain effectors such as context and emotion can effect our decisions and judgement. This is especially prominent in a GAME like environment.
From social gaming to full on retain commerce design, learn how to design your experiences to enhance engagement and increase factors such as acquisition, monetization and retention.
I'll take you through how certain behaviour heuristics can effect how we consciously and unconsciously perceive the digital environment.
Not just for Game designers, but for brands and retailers who want to engage there customers through unconscious thinking.
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Fun, Inc - Using Games to Thrive in the Digital Age
Tom Chatfield, author and thinker, will talk about the use of games and also how to thrive in a digital age.
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Telification - What Games Can Learn From TV
by Mark Sorrell
Fancy something completely different? Despite its incredible growth, the game industry is still dwarfed by the size of the television industry, in terms of time and money spent. What can games learn from television to help them find a larger and more mainstream audience, as well as find whole new areas to exploit? Here, Mark Sorrell, Development Producer for award-winning creative agency Somethin' Else, takes you through an unusual way of looking at this problem, painting a picture of a future for gaming that takes what are often seen as television's weaknesses and turns them into gaming's strengths.
Questions answered :
Why is television such a dominant force in entertainment culture? How can games -
The Next Great Industry to Be Disrupted by The Internet - Televison
A Headline I have been waiting for: "Future TV Disruption - Forbes says it's Worth Half a Trillion Dollars For Internet Companies". The intersection (media convergence) of TV, Gaming, Social, and the Web is the space that I work and love to revel in. And am happy to share my thoughts. From Apple TV to Zeebox - Connected TV to Social TV - there's massive changes on the horizon. How can tech startups participate in the some 200 billion pounds in global TV ad spend that coming up for grabs?
Questions answered :
What is the next big thing? How will TV and the Internet intersect? What's Connected or Smart TV? What's Social TV? What's Multiplatform Engagement? What's Transmedia? What are TV Apps? -
TV Beyond the Hashtag...
Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.
Questions answered :
How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?
Friday 1st June 2012
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Integrating digital tech into real world marketing experiences
by Matt Law
Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.
Questions answered :
Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.Great examples to inspire you A simple process for delivering programs Managing innovation in marketing agencies Practical opportunities you can use today and tomorrow
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