Sessions at Digital Shoreditch Festival 2012 of type Expert

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Monday 21st May 2012

  • Creative Economy

    by Chris Arnold

    Brief the average young creative and the first place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others. Is this a failing of the education system or just a sign of the times?

    Questions answered :
    Are colleges training young creatives to think for themselves and to use their own imaginations?

    At 9:00am to 3:30pm, Monday 21st May

    In Digital Shoreditch Big Top

Thursday 24th May 2012

  • Starting-Up the Copenhagen Way

    by Christian Lanng

    It’s a story of one man with a simple belief - business software is broken and needs fixing. Christian Lanng, CEO of Tradeshift, will tell you how he took this simple idea and turned it into a successful startup story. Two years on and Tradeshift is approaching 100,000 customers in over 190 countries. It has been valued at $136m and has received $30m in funding. A trained sociologist, Christian will explain how he cultivated a unique working environment in Copenhagen and motivated a team to do something incredible. And it’s more than just Ideas Paint on the walls. Attendees can hear tips and tricks from someone that has been there and done it and the challenges the company is now facing as it expands significantly across several continents. He’ll also reveal how the Tradeshift “Mum and Dad” keep the close knit team together...

    Questions answered :
    - What can you learn from the way the Danes do business? - How do you change your perspective on startup habits? - How does your national identity fit in with becoming a growing global business?

    At 10:30am to 10:33am, Thursday 24th May

    In Digital Shoreditch Big Top

  • PixelPin "Pictures replace Passwords"

    by Brian Taylor

    If you have ever had problems in remembering your password you will know how annoying it can be. PixelPin is an innovative new approach to mobile and web security using pictures instead of alphanumeric passwords. Questions answered : Rather than type in a password you select points (passpoints) on a personal picture. The PixelPin approach makes remembering a lot easier, it's more secure than using a PIN or an alphanumeric password, and eliminates phishing. There are real advantages when you are on a mobile or tablet device that does not have a keyboard. It's a lot quicker and does not suffer from the auto-correct problems you can find on these devices.

    At 10:33am to 10:36am, Thursday 24th May

    In Digital Shoreditch Big Top

Friday 25th May 2012

  • Social Good Through Social Media

    by David Erasmus

    Social media is a powerful tool. When harnessed properly, it has the power to affect social good through the actions of its community. This session will cover a range of topics starting with how social media can be used to help charities to plug the £750 million lost annually through lost Gift Aid declarations in the UK. It will explore how through social interactions, we can harness social media for social good to help local and wider communities. The session will explore the deep-seated reasons that many of us donate to charity and how current challenge based models lead to fatigue among our network groups. It will explore how we can use social media to donate more than just money but our time and use our social presence to promote causes through our collective voices. The talk will bring in elements of the impact technology can have for social good and what we can achieve in the next 10 years. This session is ultimately about social media for social good.

    Questions answered :
    Is there anything wrong with the current method of donation? What opportunities are there for using social media? How can you mobilise a community to get involved with charities? How can someone who is out of work be recognised for what they do for charities? What's in it for the donor? What are the barriers for social media? What are the challenges for charity?

    At 1:35pm to 1:50pm, Friday 25th May

    In Digital Shoreditch Big Top


    by Gaynor O'Flynn

    [being tibet] It's simple : a global, multi media project for Tibet, with events held across the world, all in one day By uniting everyone in one 24 hour period we will send a massive message to the mainstream media of the level of overwhelming global support for the Dalai Lama & his policy of non violence. [being tibet] is working with The Music Managers Forum & Featured Artist Coalition. The world class line up will be announced during His Holiness The Dalai Lama's visit to London in June 2012 : a line up from music, art, film, theatre, literature, dance & fashion who are staging their own unique, small yet beautiful, sustainable events but ... This isn't just about the big names, we also need you! We want you to follow your passion, do what you love with as much intelligence & integrity as possible. Arrange your own gig, film, art exhibition, workshop, dance, sport, meditation, fashion show, reading or comedy event, it's totally up to you! [being tibet] is about working locally & sustainably to help ourselves & each other. Staging an event in your language, for your people, your culture, in line with your beliefs that promotes & showcases your uniqueness too. You can keep a % of what you raise either for yourself or your local community, or give all or a % to a Tibetan group of your choice, it's up to you! In this time of global economic meltdown the event also champions small scale, sustainable, ethical business. We need you to act as a global PR & media machine using you tube, vimeo, soundcloud, facebook, text, flickr, twitter & e mail to send creative content not only to each other but also to the mainstream media, radio, newspapers, magazines, blogs & TV. Making the media & governments aware of the scale of support for His Holiness & the Tibetan cause. Creating a global database of supporters for the Tibet. [being tibet] Starts 19.00 local time, Saturday 23rd Februaryuntil 19.00 Sunday 24th February, 2013 broadcasting the best of your footage, photos & coverage via the website on the day putting you on an equal footing with the world's coolest, inspirational creative human beings. Questions answered : How the internet can be used most effectively in conjunction with real time events to create impact for a cause, creating a bridge between new & old media networks, the virtual & physical, the crowd & those in the public eye. Also addresses models of ethical business that potentially empower everyone. See www.beinghuman.com & www.gaynoroflynn.com for TV showreel, past work on location in the High Himalayas & current art work. Creating BEING TIBET animation with Brian Blessed doing the v/o  

    At 3:00pm to 3:15pm, Friday 25th May

    In Digital Shoreditch Big Top

  • The anatomy of GeekGirlMeetup

    by Heidi Harman

    The story of how Geek GirlMeetup.com changed the game and created more female rolemodels in web, code and startups. Questions answered : Howcome its important to create more female rolemodels in web, code and startups.

    At 5:05pm to 5:20pm, Friday 25th May

    In Digital Shoreditch Big Top

Monday 28th May 2012

  • Digital problem solving for a sustainable world...

    by Madeleine Lewis

    Sustainability is the biggest business opportunity of our time. We want your help to find solutions to a live sustainability challenge posed by one of our partners. We're a leading sustainability non-profit. We work with over 100 of the biggest and most pioneering companies on the planet. Our job is to inspire, advise and ratchet up the ambition of business and government to create a sustainable world. What's that got to do with you? The businesses we work with need solutions. Every day they are tackling issues like water use, crashes in commodity prices, risks to supply chains, the challenge of getting people on board. They need innovative ideas fast. We will be bringing one of those live challenges to Digital Shoreditch and running an ideas generation session around it. We'll bring the sustainability thinking and expertise, but we want you to bring the digital expertise and creativity. This is a live business challenge and so there is potential for the best ideas to be taken forward and developed. Join us!

    Questions answered :
    How can digital play a role in creating a sustainable world? How can we collaborate on big, global challenges? What are the big sustainability challenges facing business and what are the opportunities for the digital community?

    At 2:30pm to 3:00pm, Monday 28th May

    In Digital Shoreditch Big Top

  • The tale of a European startup and the move to America

    by Christian Lanng

    This side of the pond, you often hear stories about America as a land of prosperity and opportunity. Many of you will end up there one day soon. But how do you treat the key decisions? San Francisco or New York? HQ or satellite office? Which members of the team do you bring with you and how do you decide? Christian Lanng talks through the recent move of Tradeshift from Copenhagen to America and highlights the challenges, opportunities and experience.

    Questions answered :
    - What are the key considerations when making the move? - Why should you move to America today? - New York or San Francisco?

    At 2:30pm to 3:00pm, Monday 28th May

    In Digital Shoreditch Big Top

Tuesday 29th May 2012

  • Bridging the physical and virtual worlds, thanks to the mobile contactless technologies

    by Damaris Homo

    Who has never given up on looking for specific information on the internet because it took too long to find out? Even if we know that the information is available somewhere, it's often tough to find it at the very moment we need it, and most of all in a mobility context. With contactless technologies, a new area of services is possible, using NFC tags and mobile phones: by simply tapping a tag that can be displayed everywhere (street furniture, bus stops, store's window...), users get access to the specific content they want in the right time and at the right place they need it. Connecthings NFC software platform is licensed to any customers who want to bridge their physical world - POS, cities, museum, home - to digital contextual services using mobile phones' screen and connectivity. The session presents how transport companies, museums, brands, who seek to deliver contextual and profile-based information to their audience, can make it happen by creating easy access to their services through the implementation of NFC tags. Questions answered : How to deliver the right information, at the right place in the right time to the right audience? How to turn traditional and day-to-day life objects into something interactive and innovative to engage the audience? How to make cities smarter thanks to digital tools such as NFC tags?

    At 11:45am to 11:55am, Tuesday 29th May

    In Digital Shoreditch Big Top

  • The Cutting Edge of Social Media

    by Cate Trotter

    The Cutting Edge of Social Media offers an overview of key social media trends for 2012 and beyond. We will explore how more and more web traffic is heading towards social media and impacting SEO. How social media is offering new ways to purchase items through a personalised experience. A look at the websites and hardware that will be central to these trends. Examples from small and large businesses that are already acting on these trends to get ahead. Recommendations of practical and affordable tools that you can use in your business to take the lead without the need for technical know-how. An information pack to take away.

    Questions answered :
    Whats in store for the future of social media in 2012 and beyond? How to take action and prepare for these changes. Who's ahead in social media and what can I learn from them? Which tools can help my business take the lead in social media?

    At 3:45pm to 4:00pm, Tuesday 29th May

    In Digital Shoreditch Big Top

  • The Shape Shifters - blending virtual / physical bodies

    by Ghislaine Boddington

    An input on the evolution of multi-identity through telepresence, immersion and mobility plus launch of new website showing project works using remote connectivity and blended virtual / physical space Questions answered : How do we use remote connectivity in a more intuitive way to enhance communications at a distance for the work place of the future? What are the possible future scenarios for share space through connectivity and virtual physical blending ? How do we envisage a future world of work using collective collaborations through blended virtual and physical space?

    At 4:25pm to 4:45pm, Tuesday 29th May

    In Digital Shoreditch Big Top

  • Smart Space

    by Alex Haw

    This talk will race through the way digital culture is revolutionising the way we design, build and think about architecture and our cities. It'll be rapid-fire and extensively visual, and show the way our work at atmos redesigns our inhabited environment across the range of scales.

    Questions answered :
    How is the digital revolution affecting the fabric of our built space? What spatial opportunities do digital integration, information, fabrication and feedback offer? How will our cities become smarter?

    At 4:45pm to 5:00pm, Tuesday 29th May

    In Digital Shoreditch Big Top

  • Build and Run a Business in The Human Cloud

    by Kjetil Olsen

    The global office revolution has arrived. For employers, the days of sitting back and waiting for perfect candidates to walk in are over. Kjetil Olsen, VP Europe of Elance, the world's leading platform for online work, will discuss the wide range of cloud-based tools and online services that can help startups reduce overhead and maximise their growth potential

    Questions answered :
    Through this presentation the audience will get a taste of the what the human cloud is, how they can take advantage of it when building and running their startup, which jobs and roles they can source for and work with online, what the benefits are, some examples of virtual and hybrid organizations and how they easily can get started with in the human cloud.

    At 5:40pm to 5:50pm, Tuesday 29th May

    In Digital Shoreditch Big Top

Wednesday 30th May 2012

  • Blacker Hat Facebook Analysis

    by Mat Morrison

    The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.

    Questions answered :
    Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer?

    At 12:05pm to 12:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Socially conscious media for the socially savvy

    by Matt Morgan

    Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest.  Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets.  Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.

    How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?

    At 12:25pm to 12:40pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Table Top: Artists find an innovative new way to make money thanks to CueSongs

    by Tammy Weis

    Tammy Weis is one of many recording artists who have ‘joined the Cue’ (well CueSongs that is) It’s a new company that music innovator Peter Gabriel has co founded. CueSongs provides ‘Ready to go’ music licensing by well known artists. Tammy has seen success in her native Canada, Europe and London where she now resides. But like many successful musicians, she still struggles to support herself soley on her music….until now It was last summer when she watched CueSongs CEO Ed Averdieck (co-founder along with Gabriel) do a presentation on the company.

    She immediately knew she wanted to be involved. After the session she introduced herself and gave a brief background of her music and media sales experience. To her surprise Ed responded by saying ‘I know you; I just heard you on BBC Radio Four Woman's Hour!' and the rest is history Weis, like so many other artists realizes that only a relatively small proportion of copyrights earn licensing income in syncs at the moments. CueSongs plans to create a new revenue stream for artists and writers, consisting of hundreds of thousands of smaller sized transactions, and bring new money into the music business.

    Our current partners include: Sony Music, Sony ATV, Peer Music, MusicSales, Real World, Infectious, Skint & Black Hole Recordings . As well, some of our artists include: Ferry Corsten, Boy George, Peter Gabriel, Katrina & the Waves , Ziggy Marley and the Stereo MC's to name a few Questions answered : How can I reduce the headache of music licensing? How can I licence tracks from iconic artists with a budget of less than £1000?

    At 1:45pm to 2:15pm, Wednesday 30th May

    In Digital Shoreditch Big Top

Thursday 31st May 2012

  • More than just fun

    by Phil Stuart

    Games can do much more than just entertain. This Micro-talk highlights the power of 'games with purpose' and how they can be used to engage audiences on subjects like death, drug-addition and mental health.

    At 11:50am to 12:05pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • The Next Great Industry to Be Disrupted by The Internet - Televison

    by Richard Kastelein

    A Headline I have been waiting for: "Future TV Disruption - Forbes says it's Worth Half a Trillion Dollars For Internet Companies". The intersection (media convergence) of TV, Gaming, Social, and the Web is the space that I work and love to revel in. And am happy to share my thoughts. From Apple TV to Zeebox - Connected TV to Social TV - there's massive changes on the horizon. How can tech startups participate in the some 200 billion pounds in global TV ad spend that coming up for grabs?

    Questions answered :
    What is the next big thing? How will TV and the Internet intersect? What's Connected or Smart TV? What's Social TV? What's Multiplatform Engagement? What's Transmedia? What are TV Apps?

    At 4:40pm to 4:50pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • TV Beyond the Hashtag...

    by Barry Pilling

    Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.

    Questions answered :
    How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?

    At 4:50pm to 5:00pm, Thursday 31st May

    In Digital Shoreditch Big Top

Friday 1st June 2012


  • FireFly - Night Game

    by Pollie Barden

    Come play Firefly on June 18th as part of Hide & Seek's sandpit. Find info here: http://www.fireflygame.com/

    A tagging game that explores temporal memory, and exploits the balance of collaboration and competition. The action takes place at night. Your first strategic move is the clothing you wear. Players, wearing Flashing LED badges will compete to see who can steal the most badges from other players. However, the prize you seek may be your down fall. You will have to be clever to succeed.

    Questions answered :
    Through the game, we will be engaging the audience in dialogue about collaboration and competition and how that can translate into the creative process. How do we handle making quick decisions with limited and ever changing information. It is the strategy or the outcome that determines success?