by Cate Trotter
The Cutting Edge of Social Media offers an overview of key social media trends for 2012 and beyond. We will explore how more and more web traffic is heading towards social media and impacting SEO. How social media is offering new ways to purchase items through a personalised experience. A look at the websites and hardware that will be central to these trends. Examples from small and large businesses that are already acting on these trends to get ahead. Recommendations of practical and affordable tools that you can use in your business to take the lead without the need for technical know-how. An information pack to take away.
Questions answered :
Whats in store for the future of social media in 2012 and beyond? How to take action and prepare for these changes. Who's ahead in social media and what can I learn from them? Which tools can help my business take the lead in social media?
by Mat Morrison
The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.
Questions answered :
Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer?
by Matt Morgan
Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest. Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets. Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.
How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?
Mainstream TV is finally starting to embrace the power of social media and the effect it has on the shows we love. But what else can be done, other than putting a hashtag on the credits? Well, plenty... Telegraph Hill, the company behind the online strategy for The Voice UK (BBC One), Hollyoaks (C4) and Free Speech (BBC Three) share their experiences of making active online communities around some of the nation's biggest TV shows. Covering live drama events, Twitter-powered opinion trackers and community building on social platforms, Telegraph Hill will share the definite dos and deadly don'ts of this burgeoning area of the industry.
Questions answered :
How do you turn a passive TV audience into active online fans? What is the best way to build and satisfy an online community? What is social media best practice for a mainstream audience? How can new technology and methods evolve an old medium like television?
New generation festival model, anyone anywhere can set up their own film festival and be part of a powerful global community. 2.6+million people conneting online and offline.
Questions answered : - Global community connecting online and offline - Community engagement and interaction - Live and Online audience interactions.
21st May to 1st June 2012