Sessions at Digital Shoreditch Festival 2012 of type Intermediate about Advertising and Branding and Social Media

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Wednesday 30th May 2012

• Newness, otherness and snake oil: locating the return on investment from social media.

  ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.

  Questions answered :
  How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands.

  • Advertising
  • Branding
  • Marketing
  • Social Media

  At 11:45am to 11:55am, Wednesday 30th May

  In Digital Shoreditch Big Top