Sessions at Digital Shoreditch Festival 2012 of type Intermediate about Business and Funding

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Thursday 24th May 2012

  • Taking the pulse of investment in the UK Digital Media space

    by Damian Ryan

    Mediaventura conducted a survey of close to 1000 institutional investors (VC's, Family Offices, Private investors) to take the pulse of the market in terms of key trends for investment the UK digital media sector. Mediaventura would like to share this feedback with business owners and entrepreneurs keen to grow their business and take the right steps towards a capital raise and becoming investment ready.

    Questions answered :
    What are the hot areas investors are looking at? Where is the money? How do you value a business in the digital media sector? How does the UK compare with other global markets? Key challenges and opportunities that lie ahead for investment? What are the top tips for becoming investment ready? What are the pros and cons of selling my business? What deal structures exist and how do I know what's right for my business?

    At 11:13am to 11:16am, Thursday 24th May

    In Digital Shoreditch Big Top

  • Making best use of your Information Assets

    by Bill Mayon-White

    Calling Creatives and Business Owners:

    Do justice to yourself!
    Take care of your team!

    Identifying, retaining and capitalising on your Intellectual Assets (IA).

    For creatives, designers, artists and business owners in SMEs and micro

    Presenter: Bill Mayon-White, Contromex Business Services Limited and
    London School of Economics.

    All of us face a range of dilemmas and challenges over the management and control
    of our Intellectual Assets (IA) and our Intellectual Property (IP) sooner or later.
    Sadly, most of us delay dealing with these challenges only to find out that we have
    lost out, big time, further down the road.

    This brief overview will examine some of the challenges of IA and IP identification
    and management.

    Coverage will include:

    1. An introduction the “Co-petition Dilemma” – How can I partner with other
    businesses without losing control of my IP?

    2. Working with a typology of for Information Assets: Human, Relational and
    Structural Capital.

    3. Benchmarking your IA management against other firms, and “best of breed”.

    4. The session will also touch on Copyright, Brands, Trademarks and Patents,
    and some does and don’ts around the use of Creative Commons, Open
    Source and digital copyright.

    Whether you are a start up or a “mature” business we know you will have some
    questions on “How should I best manage my Intellectual Assets?”

    So come along and join us for Digital Shoreditch 2012.

    At 4:15pm to 4:30pm, Thursday 24th May

    In Digital Shoreditch Big Top

Friday 25th May 2012

  • Sneak Innovation Into Your Company in 5 Easy Steps

    by Ramsey Khoury

    Tired of having your ideas shot down at work? Fed up with departmental barriers between you and the big decision makers? Well friends, in this presentation I'm going to show you how you can successfully deliver breakthrough ideas even in the harshest corporate environments and do the sort of work you've always dreamed of doing. You probably already know everything there is to know about how to innovate, sure you do, you're the "ideas guy". The real problem is that your organisation is just paying lip-service to innovation or it's too complacent, bureaucratic or risk averse to do anything about it. In fact, 75% of innovation investments by organisations never make it to market. I'll show you how to stop your ideas getting diluted, or even worse polluted, and reveal how to fulfil your true potential. So stop spinning your wheels and prepare to see your breakthrough ideas actually break through.

    Questions answered :
    How can I be more influential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos? Detail or vision, which is most important? How can I have fun at work?

    At 4:35pm to 4:50pm, Friday 25th May

    In Digital Shoreditch Big Top

Monday 28th May 2012

  • Digital Maze: Exploring The Legal Issues Encountered by Digital Media Companies

    by Suzanne Huges, Laura Dauny and Simon Stokes

    A presentation and workshop by solicitors in the Corporate/IP and IT team at Blake Lapthorn looking at the legal issues facing digital media companies, from starting up through to protection and exploitation of intellectual property, particularly software.

    Questions answered :
    As part of last year's Digital Shoreditch, we worked with the London Metropolitan University to provide one-to-one advice clinics. We were regularly asked about legal issues surrounding the start-up of digital media companies. There was also demand for insight into how a company should best protect its IP - especially any software that the company has developed - and how best to exploit third party IP. We also gave advice on website terms and conditions, user terms, privacy policies, the use of cookies and the processing of personal data. We would love to expand our clinics this year to a full workshop/presentation and focus on the broader legal issues commonly encountered by digital media companies and take questions.

    At 2:00pm to 2:30pm, Monday 28th May

    In Digital Shoreditch Big Top

  • From Xero to infinity and beyond...

    by Richard Heap

    Whether you are a start up or fast growing SME in the Tech and Media sector, making timely decisions is closely linked to future success. Kingston Smith’s Media & Tech partners will be running their ever popular 1-2-1 30 minute business clinics where you will have an opportunity to ask any tax or accounting related question - including funding, R&D claims, tax credits, and the IP patent box. They’ll also be showcasing Xero, the online accounting software increasingly popular with the technology community, where you get more control for am affordable price.

    Questions answered :
    Business Advice, Online accounting systems, funding availability, taxation advice, looking after the books

    At 2:00pm to 2:30pm, Monday 28th May

    In Digital Shoreditch Big Top

  • Communicating your startup story and how to go about it

    by Richard Garnett

    Does the idea of presenting your vision terrify you? Do you have a great business idea but struggle to convince others? There is a commonly held belief that to communicate effectively you need the gift of charisma and ‘presence’. Richard Garnett from Present.me disagrees. He believes that presence is a skill that can be learnt, with the right coaching, in a relatively short period of time. Richard is a former RSC actor and so knows one or two things about keeping an audience engaged. He now coaches senior executives at blue chip companies, helping them present in a more effective and engaging way. In this workshop, Richard will explain the psychology behind why some presentations work and some don’t. In a very practical session filled with tips and tricks, he will cover everything from how to ‘click’ with an investor in only 30 seconds to how to create PowerPoint slides that resonate. Do you need help telling your startup story? Then this session is for you.

    Questions answered :
    Why is telling a story vital for startup success? How do you communicate effectively, offline and/or online? What are the secrets to a great presentation?

    At 2:30pm to 3:00pm, Monday 28th May

    In Digital Shoreditch Big Top

Friday 1st June 2012

  • Welcome to the Party

    by Windahl Finnigan

    How to sell your services and work collaboratively with as apart of an eco-system with other agencies and technical partners. This will help small companies learn how they can sell their services and work together for the greater good of the client.

    Questions answered :
    Merging processes. Understanding how work and services are commissioned. How to market yourselves? Communication styles. Finding a niche. Creating a killer presentation. How big the opportunity is? Working styles.

    Merging processes Understanding how work and services are commissioned How to market yourselves Communication styles Finding a niche Creating a killer presentation How big the opportunity is Working styles

    At 12:10pm to 12:25pm, Friday 1st June

    In Digital Shoreditch Big Top

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