Sessions at Digital Shoreditch Festival 2012 of type Intermediate about Social Networks and Social Media

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Wednesday 30th May 2012

  • Facebook Fatigue: What are the next big things in social media?

    by Christophe Mallet

    - the drivers behind Facebook fatigue - the social graph vs. the interest graph - the rise of SoLoMo apps (social, local, mobile) and frictionless sharing - niche networks and the real-life graph - Predictions: Socially Augmented Reality

    Questions answered :
    After people start leaving Facebook (or using it for self-promotion and global contact list)...where will they flock? (and what the business model behind that?)

    At 11:00am to 11:05am, Wednesday 30th May

    In Digital Shoreditch Big Top

  • How can social media engage your audience? The Do's and Don'ts

    by Lauren Dyer

    As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?

    Do's and Don'ts for social media

    At 12:45pm to 12:50pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • From 0 to 100,000 users in 1 hour

    by Leon Tong

    Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?

    If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.

    BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.

    Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.

    This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
    It will be an interactive workshop which will cover the following:
    Key points which will help you grow your online community
    Identifying your high level strategy
    User analysis inclduing metrics of success, user types, personas and user stories
    Information architecture including sitemaps, workflows and issue constraints
    The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
    Questions answered :
    - How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?

    At 12:55pm to 1:00pm, Wednesday 30th May

    In Digital Shoreditch Big Top

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