- the drivers behind Facebook fatigue - the social graph vs. the interest graph - the rise of SoLoMo apps (social, local, mobile) and frictionless sharing - niche networks and the real-life graph - Predictions: Socially Augmented Reality
Questions answered :
After people start leaving Facebook (or using it for self-promotion and global contact list)...where will they flock? (and what the business model behind that?)
by Lauren Dyer
As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?
Do's and Don'ts for social media
by Leon Tong
Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?
If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.
BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.
Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.
This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
It will be an interactive workshop which will cover the following:
Key points which will help you grow your online community
Identifying your high level strategy
User analysis inclduing metrics of success, user types, personas and user stories
Information architecture including sitemaps, workflows and issue constraints
The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact firstname.lastname@example.org (or reply) prior to the workshop or approach a BrightLemon representative on the day
Questions answered :
- How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?
21st May to 1st June 2012