Sessions at Digital Shoreditch Festival 2012 of type Creative and Intermediate about Content and Content Strategy

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Tuesday 29th May 2012

  • ITV News: Dropping the Deadline

    by Julian March

    There's a revolution going on at ITV News: 2 national and 9 regional newsrooms, who for decades focused on a linear TV product, are coming together as the latest rolling news operation in the UK. The new itv.com/news is the culmination of a technology project and the output of a massive newsroom transformation. What's happened & how did they do it?

    Questions answered :
    How do you take a terrestrial newsroom mindset into the digital age?

    At 3:30pm to 3:45pm, Tuesday 29th May

    In Digital Shoreditch Big Top

Wednesday 30th May 2012

  • How to develop and deliver your content strategy

    by Stephen Pirrie

    Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.

    In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.

    Questions answered :
    How do I create content for my clients?
    How do my community managers create low/no budget content?
    How do I focus on the right platforms?
    How can I deliver an always-on content calendar?
    How can I improve my content-creation process from receiving the brief to delivery?

    At 3:15pm to 3:30pm, Wednesday 30th May

    In Digital Shoreditch Big Top

Friday 1st June 2012

  • Connecting the dots

    by Costas Michalia

    Workshop discussion and debate emulating our internal process to help understand your audience online, identify their digital need states and score them based on your activity and goals. Questions answered : How to find and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.

    At 12:35pm to 12:40pm, Friday 1st June

    In Digital Shoreditch Big Top

  • The pleasures, pressures and pitfalls of tablet publishing

    by Alex Watson

    People love reading on their iPads, iPhones and Kindles - and publishers and content owners of all kinds have rushed to create apps. Many have failed to deliver value, engage users or compete with content-focussed startups. This talk is a candid, warts and all look at how Dennis Publishing, the UK's leading independent publisher, approach app publishing in 2011: what we got right, what we got wrong, and how we navigated technical, editorial and commercial challenges. This talk isn't about plugging our products; it's about looking at real problems and issues in the rapidly changing world of app publishing: native vs HTML5 code, the challenge of securing technical resource, the role of product management and UX in a print publisher, and crucially, how to create something that consumers want to read.

    Questions answered :
    * What should an interactive magazine look like? * What's the right approach for content owners to take when it comes to putting their content onto new hardware devices? * The challenges and opportunities for established brands and teams when it comes to tablet publishing * HTML5 versus native code: which is right for you? * How do you navigate the challenging relationship between your existing brand values and design, and the guidelines and expectations of new devices, form factors and technology? * How do you introduce new areas such as UX, user research and product management into a traditional business?

    At 4:30pm to 4:40pm, Friday 1st June

    In Digital Shoreditch Big Top

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