Sessions at Digital Shoreditch Festival 2012 of type Creative and Intermediate about Social Media

View as grid

Wednesday 30th May 2012

• Newness, otherness and snake oil: locating the return on investment from social media.

  by Anthony Tattum

  ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.

  Questions answered :
  How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands.

  • Advertising
  • Branding
  • Marketing
  • Social Media

  At 11:45am to 11:55am, Wednesday 30th May

  In Digital Shoreditch Big Top

• From 0 to 100,000 users in 1 hour

  by Leon Tong

  Are you planning to build a social network with international success? Do you already run a digital community but with a low number of members? Has your community metrics of success not been reached?

  If so, this workshop will demonstrate key methods to grow your user base by 100,000 – all in 30 minutes.

  BrightLemon will be hosting a hands on workshop which will walk you through the planning of an online community at 1:45 - after an initial 5 minute presentation.

  Leon Tong - the Director and founder of BrightLemon - will help you put together a high level project strategy, identify your key users, discuss technical considerations and define your metrics of success to help you build your community.

  This workshop will be a great opportunity to take advantage of BrightLemon’s expertise in developing online communities. Either if you manage an online community or are planning one, this workshop will help you increase your user base.
  It will be an interactive workshop which will cover the following:
  Key points which will help you grow your online community
  Identifying your high level strategy
  User analysis inclduing metrics of success, user types, personas and user stories
  Information architecture including sitemaps, workflows and issue constraints
  The workshop will be starting at 1:45 at the table top in Hackney House. If you wish to attend, please contact info@brightlemon.com (or reply) prior to the workshop or approach a BrightLemon representative on the day
  Questions answered :
  - How do I start planning for an online community? - What are the benefits of growing on online community? - How do I increase my user base?

  • Social Media
  • Social Networks

  At 12:55pm to 1:00pm, Wednesday 30th May

  In Digital Shoreditch Big Top