Sessions at Digital Shoreditch Festival 2012 of type Intermediate and Start up about Startups and Business

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Thursday 24th May 2012

• Taking the pulse of investment in the UK Digital Media space

  by Damian Ryan

  Mediaventura conducted a survey of close to 1000 institutional investors (VC's, Family Offices, Private investors) to take the pulse of the market in terms of key trends for investment the UK digital media sector. Mediaventura would like to share this feedback with business owners and entrepreneurs keen to grow their business and take the right steps towards a capital raise and becoming investment ready.

  Questions answered :
  What are the hot areas investors are looking at? Where is the money? How do you value a business in the digital media sector? How does the UK compare with other global markets? Key challenges and opportunities that lie ahead for investment? What are the top tips for becoming investment ready? What are the pros and cons of selling my business? What deal structures exist and how do I know what's right for my business?

  • Business
  • Funding
  • Startups

  At 11:13am to 11:16am, Thursday 24th May

  In Digital Shoreditch Big Top

• Making best use of your Information Assets

  by Bill Mayon-White

  Calling Creatives and Business Owners:

  Do justice to yourself!
  Take care of your team!

  Identifying, retaining and capitalising on your Intellectual Assets (IA).

  For creatives, designers, artists and business owners in SMEs and micro
  businesses.

  Presenter: Bill Mayon-White, Contromex Business Services Limited and
  London School of Economics.

  All of us face a range of dilemmas and challenges over the management and control
  of our Intellectual Assets (IA) and our Intellectual Property (IP) sooner or later.
  Sadly, most of us delay dealing with these challenges only to find out that we have
  lost out, big time, further down the road.

  This brief overview will examine some of the challenges of IA and IP identification
  and management.

  Coverage will include:

  1. An introduction the “Co-petition Dilemma” – How can I partner with other
  businesses without losing control of my IP?

  2. Working with a typology of for Information Assets: Human, Relational and
  Structural Capital.

  3. Benchmarking your IA management against other firms, and “best of breed”.

  4. The session will also touch on Copyright, Brands, Trademarks and Patents,
  and some does and don’ts around the use of Creative Commons, Open
  Source and digital copyright.

  Whether you are a start up or a “mature” business we know you will have some
  questions on “How should I best manage my Intellectual Assets?”

  So come along and join us for Digital Shoreditch 2012.

  • Business
  • Funding
  • Startups

  At 4:15pm to 4:30pm, Thursday 24th May

  In Digital Shoreditch Big Top

Monday 28th May 2012

• Communicating your startup story and how to go about it

  by Richard Garnett

  Does the idea of presenting your vision terrify you? Do you have a great business idea but struggle to convince others? There is a commonly held belief that to communicate effectively you need the gift of charisma and ‘presence’. Richard Garnett from Present.me disagrees. He believes that presence is a skill that can be learnt, with the right coaching, in a relatively short period of time. Richard is a former RSC actor and so knows one or two things about keeping an audience engaged. He now coaches senior executives at blue chip companies, helping them present in a more effective and engaging way. In this workshop, Richard will explain the psychology behind why some presentations work and some don’t. In a very practical session filled with tips and tricks, he will cover everything from how to ‘click’ with an investor in only 30 seconds to how to create PowerPoint slides that resonate. Do you need help telling your startup story? Then this session is for you.

  Questions answered :
  Why is telling a story vital for startup success? How do you communicate effectively, offline and/or online? What are the secrets to a great presentation?

  • Business
  • Funding
  • Startups

  At 2:30pm to 3:00pm, Monday 28th May

  In Digital Shoreditch Big Top