Sessions at Digital Shoreditch Festival 2012 of type Novice

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Monday 21st May 2012

  • Coding for Kids - Where are the grass roots?

    by Paul Brannigan

    In what ways can the coding community help to shape and to develop an embryonic movement called "Coding for Kids"? This thought provoking session will tell you how it started, what it’s done so far, and where it hopes to go. And it will explain why "Coding for Kids" is important for those who need to teach coders and those who need to employ coders!

    Questions answered :
    How to get kids interested in coding. How to deliver a solution which benefits kids *and* schools *and* businesses that need coders.

    At 9:00am to 3:30pm, Monday 21st May

    In Digital Shoreditch Big Top

  • I Know Me - a musical

    by Martin Wright

    A special pre-transmission screening of a musical developed for BBC Learning. This musical has been developed for and with young people with learning difficulties.

    Questions answered :
    TV and media content for Special Educational Needs. Talking to audiences with a difference.

    At 9:00am to 3:30pm, Monday 21st May

    In Digital Shoreditch Big Top

  • Pensioner and iPad - When Man and Machine Collide

    by David Wortley

    This is a stand-up comedy session using iPad technology to entertain and educate audiences about digital technology past, present and future. Questions answered : Aim to tailor the session to engage and enthuse young people about the potential of digital technology to change the world for the better

    At 9:00am to 3:30pm, Monday 21st May

    In Digital Shoreditch Big Top

Thursday 24th May 2012

  • Hackney Hear: using audio on location

    by Francesca Panetta

    What can new smartphone technologies do for listening on the move? Hear about a world's first in audio on the move right here in Hackney from some of the makers of Hackney Hear. Triggering audio via GPS-location, Hackney Hear provides an innovative way to explore and rediscover London Fields through the stories of residents, local celebrities and archive, along with new commissions from award-winning artists in the area.

    Questions answered :
    What is Hackney Hear? What does it mean for the future of audio on the move? And how can smartphones help content providers and technologists come up with new creative ways of telling stories through sound?

    At 11:10am to 11:13am, Thursday 24th May

    In Digital Shoreditch Big Top

  • Table top: Present.me – bringing online presentations to life

    by Charlie Simpson

    We believe online presentations are broken. Psychological studies show that the combination of content and a human face is key to keeping an audience engaged. We launched Present.me to solve exactly this problem. Present.me allows anyone to create online presentations that feature synchronised slides and video side-by-side, playable on-demand. Whether it’s pitching for new business, updating your team, setting assignments for students or applying for a job, Present.me allows you to record and share your ideas in a whole new way. This session will reveal why Present.me’s combination of video and content is the perfect way to create online, on-demand presentations that engage and resonate.

    Questions answered :
    What is the story behind Present.me? What issues does Present.me solve? How does Present.me work? What is the Present.me business model?

    At 2:15pm to 2:45pm, Thursday 24th May

    In Digital Shoreditch Big Top

  • Fund Raising for your digital start-up in these interesting times

    by Rose Lewis

    An interactive session on raising investment for start-ups

    Questions answered :
    What is a typical funding journey How to choose the right type of investors and how best to approach them What needs to be place to ensure you close a deal.

    At 4:30pm to 4:45pm, Thursday 24th May

    In Digital Shoreditch Big Top

Monday 28th May 2012

  • How to get free publicity for your business in the media

    by Mary Murtagh

    Award-winning journalist Mary Murtagh will be sharing her expertise as a media insider in her 'How to get free publicity for your business in the media' mini-workshop. Mary travels all over the UK sharing her knowledge about how businesses can grow by using the media. She trains entrepreneurs, start ups and social enterprises on how to write brilliant press releases, what journalists want and how to fast forward their business by featuring in newspapers, radio and television. In this seminar Mary will give her ten top tips for killer press releases, share real life examples of past delegates' media coverage and the positive impact it had on their business and answer any questions you always wanted to ask a journalist but never dared ask.

    Questions answered :
    What do journalists want? How do I get my business featured in the media? How do I write a press release? What tips have you got for getting journalists' attention?

    At 2:30pm to 3:00pm, Monday 28th May

    In Digital Shoreditch Big Top

  • Planning for Success

    by Sharon Palazzo

    Winston Churchill said, ‘He who fails to plan, plans to fail’ If you get into a taxi and you do not know where you wish to go, you are going to have an expensive ride going no where fast. You may have the greatest idea or product on the planet. However if there is no plan on how to take your proposition to market, no one will hear, see and more importantly buy it. Planning may sound boring. However we all do it and we are generally in fact good at it – in certain circumstances. We are probably really happy to plan our next technology purchase, holiday or outing and perhaps less enthusiastic to organise a financial budget, staff personal development plans or a health and safety policy. Having some simple templates to plan for success in all that you do will give you more time to do what you do best! This will be an interactive workshop showing you exactly how to plan for yourself and your business more successfully. We will be exploring techniques and applying them to your working lives. I’ll be using your actual business examples. This way you leave with learnings that you can put to work right away as soon as you are back at your desk. By the end of our time together you’ll have customised simple 5 Step planning tools ensuring you are heading in the right direction and you get to your destination in the shortest possible time.

    Questions answered :
    Why is it important to plan? What if I don’t plan? Are plans set in stone? How can I make time to plan effectively? Will planning kill my creativity, motivation and satisfaction? What if my plans change? What if I hate planning? How can I transfer my skills in areas where I am good at planning to where I am less resourceful? Business plans may vary but are the processes similar? What’s an effective way of planning my day/month/year? Are there any areas of my business that I should not plan? How often should I review my plans?


    At 2:30pm to 3:00pm, Monday 28th May

    In Digital Shoreditch Big Top

Tuesday 29th May 2012

  • Table Top: Smile Machine Showcase

    by Nigel Flack

    Smile Machine are a digital production agency based in the heart of Shoreditch. We build websites and apps and have steadily grown in size since our inception in 2010 and are proud to work with a number of agencies and direct clients in London. We know the importance of robust technical implementation to backup good design and user experience. We like to say we’re two thirds tech and one third creative - a good balance we think. We’d like to tell you a bit about us and what we do.

    Questions answered :
    How to get your website or app made?

    At 1:00pm to 1:30pm, Tuesday 29th May

    In Digital Shoreditch Big Top

  • Architecture 3.0 - how technology is taking the world of design into a whole new dimension

    by Krigh Bachmann

    Technology has long history in the world of design and architecture. Before there was social networking, search engines and email, the architectural industry made a big step from pencil drawings on velum to the digitized world of CAD drawings. Now 30 years later the next big step in the industry is changing the what, how, and why of what we do. This session will show you a behind the scenes look into the architecture industry and show how technology is playing a key role in the next evolution of it. Focusing on the conversion to Building Information Modelling (BIM), parametric modelling, and data generation/analysis, this talk will give you a snap shot of this change.

    Questions answered :
    We will show you how this technology is changing HOW we design the buildings you occupy. We will look into WHY it's changing the design of the built environment. And we will pose the question to the tech industry of WHAT role you will play in this next evolution.

    At 5:00pm to 5:10pm, Tuesday 29th May

    In Digital Shoreditch Big Top

Wednesday 30th May 2012

Thursday 31st May 2012

  • Drawing is at the Heart of Game Development

    by Michael Powell

    It seems counter-intuitive, but traditional drawing skills are ever more important for the games industry, despite the increasing technology. Drawing is to an Artist what literaccy is to a writer, numeracy to a mathematician and musical score to a Musician. Without a solid ability in the craft of drawing, an artist cannot communicate ideas, tell compelling stories and persuade customers to play games. Without drawing, the games industry will not flourish.

    Questions answered :
    A passionate plea to put traditional drawing centre stage in the education system. Why is drawing important to the games industry? What do we mean by traditional drawing? How do we teach drawing? Can anyone learn to draw, or is it a mystical gift from the Gods?

    At 10:45am to 11:00am, Thursday 31st May

    In Digital Shoreditch Big Top

  • How we got millions of people to play our games and learn stuff

    by Danny Birchall and Martha Henson

    What's the key to creating fun but genuinely engaging games on factual and even controversial subjects? How do you reach new audiences with your educational games?

    At 11:20am to 11:35am, Thursday 31st May

    In Digital Shoreditch Big Top

  • Back To the Good Old Tangible World

    by Riccardo Giraldi

    It’s time to move away from the safe margins of our screens and experience the sensations of the good old tangible real world. As the boundaries between the real world and what we used to call digital are blurring, we have the unmissable opportunity to innovate, combining creativity and technology to define new emotional experiences and new ways for people to interact with each other.

    Questions answered :
    From the Mind-controlled Scalextric to EELS, a 3D projection mapping multiplayer game. An overview on B-Reel’s approach to experimental technology, storytelling and the tangibleness of interactive experiences.

    At 12:05pm to 12:20pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • uKinect- gesture recognition games

    by Jonathan Hassell

    Using Microsoft's Kinect technology the Gamelab team have developed the first stages of a gesture recognition system game for kids with learning disabilities

    Questions answered :
    Designing Games for Learning for SEN.

    At 12:20pm to 12:35pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • Table Top: Personalised Music and Gaming

    by Robert Thomas

    Mobile computing has opened the doors for many new types of personalised interactive experiences. When experience designers know so much about what a user is doing at at time, they can tailor the content to fit perfectly into the users life. This talk will look at some of the ways RjDj has explored this with apps such as Inception the App and Dimensions. For instance by creating sonic experiences which change when you are still, quiet, running, during the night, or when its full moon. Questions answered : What can make content relevant to peoples lives? How can we make digital content have real value again? What is the future of distributed music beyond the recording?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • Table Top: Quantified Self for non-tech geeks

    by Bruce Hellman

    The Quantified Self movement is getting lots of interest, with new devices (Nike Fuleband, Jawbone Up), websites (Tic Trac, Track Ignite) and apps appearing. Most products and services are designed from the point of view of the technology; not the end user. How can things be designed from the user's perspective, being simple to use an beautiful in order to attract the non-geeks? We're having a try with uMotif.com and would like to share our story Questions answered : Is Quantified Self going to become mainstream? How to attract the non-tech geek? Does uMotif have an interesting approach?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • Table Top: Will Broadcasters lose out with Smart TV and Mobile? Focusing on Football and Share The Match.

    by Craig Smith

    The future of the television screen is interactive and will be used in conjunction with a number of other devices. TV will have to change and become more social. Who are the big players in the social TV space and who is winning across the globe?

    Questions answered :
    What is the future of broadcasters? How do social networks play a part in the television space?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

  • Table Tops: Mechanics as the Message

    by Clay Ewing

    Games are increasingly being used as a method to teach people about complex systems. While it's easy to claim you're being innovative by creating a game that embodies your message, it's a lot harder to make a game that really does it. Join us as we dive into and tackle the problems of making serious games that are both fun and informative.

    Questions answered :
    How do you take a message and turn it into a game? If you're a game designer, what are the best practices for working with nonprofits? If you're a nonprofit, what are the best practices for creating games and working with designers?

    At 1:45pm to 2:15pm, Thursday 31st May

    In Digital Shoreditch Big Top

Friday 1st June 2012

  • The lesson of jam sandwiches for service developers and marketeers

    by Colin Strong

    Behavioural economics has a lot to say about service design - what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the design of services? The famous jam sandwic experiment found that consumers struggle to make a purchase when there is too much choice. What simple lessons can be learnt from this fast growing topic that could effect your proposition?

    Questions answered :
    What aspects of service design will result in the most favourable consumer response? how can I market my proposition most effectively in order to maximise my return on investment?

    At 10:05am to 10:20am, Friday 1st June

    In Digital Shoreditch Big Top

  • How We Work Better Collaboratively

    by Tom Hall

    We believe collaboration is fundamental to successful digital innovation. But it’s not always easy.  Pearson’s Future Technologies and Partnerships team recently set-out to explore what makes a successful collaboration.  Interviewing the people and businesses that together have created new digital experiences - from the Mozilla Foundation and Dundee University, Aurasma and the British Fashion Council, Rewired State and SleepyDog -  we sought to discover the secrets behind successful partnerships.  
    At this session, we will discuss the findings so far and share some of the common themes that have driven successful
    projects.  What are the principles of a fruitful partnership?  What are the common pitfalls?  How can we all work better collaboratively?

    Questions answered: How can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?

    At 11:55am to 12:10pm, Friday 1st June

    In Digital Shoreditch Big Top

  • Table Top: Crowd sourcing £5m for Shoreditch in 2 months

    by Benjamin Davies

    In the run up to the Olympics we are aiming to 'crowd source' £5m for Shoreditch businesses

    Questions answered :
    How, why, what and when?

    At 1:45pm to 2:15pm, Friday 1st June

    In Arnold Circus, Digital Shoreditch Big Top

  • Table Top: Law For Creatives / Creative Law

    by Joanne Frears

    How do I protect my ideas? How do I protect my brand? What do I do if someone has used my pitch/material without my consent?

    At 1:45pm to 2:15pm, Friday 1st June

    In City Road, Digital Shoreditch Big Top

  • Why we started City Meets Tech

    by Steve Karmeinsky

    Why/how it started, what we've done so far and what we hope to achieve

    Questions answered :
    Can we get more money into start-ups at the early/seed stage

    At 5:05pm to 5:10pm, Friday 1st June

    In Digital Shoreditch Big Top

  • Enabling Digital Shoreditch

    by Dan Sutherland

    Over the past several months three Tech City organisations, Carrenza, Optimity and euNetworks, have been working in partnership to deliver the Intelligent Buildings programme to the City, delivering on-demand connectivity and compute resource over the LAN. In doing this we identified this also fits well for Digital Shoreditch, offering an ideal solution to addressing some of the major connectivity issues in the area, and in turn is ideal to support rapid growth. As a result we have formed The Shoreditch Network, a unique initiative from three likeminded organisations with the aim of providing the area with on-demand access to the latest technology, and therefore enabling Tech City in the 21st century. The Shoreditch Network initiative will also see the companies involved partner with local educational organisations, through offering internships and apprenticeships in their businesses to help drive the scheme. This talk, delivered by the CEO and owner of Carrenza, will discuss what we are doing and the benefits this will offer to organisations in Digital Shoreditch: * Reduced cost for IT * Flexible and cost effective - you can select the exact mix of services you require * Better focus of capital expenditure on those things that offer strategic value to your business * Eradicates the need for a server room in your office or an external data centre Questions answered : * What is The Shoreditch Network? * How does this improve the Shoreditch community? * How does this benefit the organisations in the community? * How can organisations better use technology to increase efficiencies and lower overheads?

    At 5:10pm to 5:15pm, Friday 1st June

    In Digital Shoreditch Big Top