by Mary Murtagh
Award-winning journalist Mary Murtagh will be sharing her expertise as a media insider in her 'How to get free publicity for your business in the media' mini-workshop. Mary travels all over the UK sharing her knowledge about how businesses can grow by using the media. She trains entrepreneurs, start ups and social enterprises on how to write brilliant press releases, what journalists want and how to fast forward their business by featuring in newspapers, radio and television. In this seminar Mary will give her ten top tips for killer press releases, share real life examples of past delegates' media coverage and the positive impact it had on their business and answer any questions you always wanted to ask a journalist but never dared ask.
Questions answered :
What do journalists want? How do I get my business featured in the media? How do I write a press release? What tips have you got for getting journalists' attention?
by Damian Ryan
Digital Marketing trends
What's hot now and in the coming years? Great case studies to back up the theory! Solid panel of digital practitioners who have truly been there and done that! How to build true digital engagement with your audience/customers!
Looking at branding from a startup/small business perspective: most startups 'tack on' their branding in the form of a visual identity & logo at the end of the process, where they need to put that at the heart of their business. Also (interactive Q&A) looking at practical ways businesses can benefit from branding, and how to choose and work with an agency.
Questions answered :
Why is 'pretty' is NOT good branding? How can you save money by good planning and strategy? Why does (social) technology changes the game for business' brand strategy? What are the top questions to ask when appointing an agency?
Why 'pretty' is NOT good branding. How to save money by good planning and strategy. Why (social) technology changes the game for business' brand strategy. Top questions to ask when appointing an agency.
21st May to 1st June 2012