You're a digital marketing agency producing great work. How do you get other brands to notice what you're creating and get you on their pitch list? How do you make sure you continue to have interesting opportunities for your team to work on? How do you ensure a regular flow of new business? We are a business development agency, specializing in lead generation for creative agencies. We work with some of London's biggest and smallest digital agencies, helping them to build relationships and win business from the brands they really want to be working with.
Our talk will cover the following areas: - How to decide who to target? - How to find contact details for decision makers. - How to make contact. - How to make your agency stand out against your competitors. - How to ensure consistent growth. - How to get your team motivated to contribute to the pursuit of new business.
Questions answered : How do I grow my agency and get new clients?
Unexpected partnerships can bring real benefits
This session highlights a wide range of activities and opportunities that exist to support business within a modern university, from world leading research, business development and consultancy to collaborative working, student internships and community partnerships.
Interdisciplinary collaborations - which occur both within and between business and education - bring together different perspectives and approaches to a problem, allowing more innovative and creative solutions to be found, for example by bringing together practitioners from different backgrounds or professions to work in partnership to enhance services to the public, product development or other forms of enterprise.
To enhance your understanding of the opportunities and benefits that engaging with universities can offer you and your business; this is a session you cannot afford to miss.
Ali Campbell & Adam Stark, Living map - Visions on Mile End Road
Living Map is a collaborative project involving Drama students and Media and Arts Technology Postgraduates from Queen Mary, University of London and community groups of all ages, using live performance and digital technology to transform public awareness of Mile End Road as a site where many people meet, interact and dream. The results will be part-performed, part-displayed as interactive projections and part-audible as a sound installation, with speakers installed in grills along the side of Queen Mary college along the Mile End Road.
Living Map uses techniques developed by a QM Drama Academic, Ali Campbell who has previously used these techniques with great success in settings as diverse as Rio de Janeiro, Lewes and Beckton.
London Metropolitan University's WOW agency is engaging students and graduates with business, start-ups, SME's and Social Enterprise. See how these bright new minds can provide innovation, breakthrough thinking, expertise and low-cost or free solutions.
How can businesses and universities talk more effectively with each other to solve business problems?
This interactive workshop aims to expand, develop and generate innovative and original concepts and seeks to identify ways to break down barriers to business and university collaborations.
There are many pathways and processes already in place for businesses and universities to engage, however, this is where you get creative! Sara Jones and Stephen Clulow will employ techniques refined within City University London’s Cass Business School to lead you through the thought development.
Successful collaboration between business and universities
Technology hubs gain enormous benefits from effective engagement between Universities and Companies; Stanford University in Silicon Valley, Cambridge University in Silicon Fen. Shoreditch has world-class research institutions on its doorstep – how can we enable the exchange of expertise, resources and ideas that will help drive Tech City, London and the UK to the next level in digital innovation?
Part of the success of the Tech City ecosystem is the ability to build relationships with other SMEs and entrepreneurs because of proximity. Stronger relations with investors, government and big business have taken shape as the talent and innovation in the cluster has been recognised. But, what about established institutions on your doorstop and beyond?
Collaboration between universities and SMEs has often flown under the radar. So, what works? How do successful collaborations between local businesses and universities happen? What new forms of partnership can we develop?
The final INNOVATE session, chaired by Kam Star of Playgen and Digital Shoreditch, will answer these questions.
It’s a story of one man with a simple belief - business software is broken and needs fixing. Christian Lanng, CEO of Tradeshift, will tell you how he took this simple idea and turned it into a successful startup story. Two years on and Tradeshift is approaching 100,000 customers in over 190 countries. It has been valued at $136m and has received $30m in funding. A trained sociologist, Christian will explain how he cultivated a unique working environment in Copenhagen and motivated a team to do something incredible. And it’s more than just Ideas Paint on the walls. Attendees can hear tips and tricks from someone that has been there and done it and the challenges the company is now facing as it expands significantly across several continents. He’ll also reveal how the Tradeshift “Mum and Dad” keep the close knit team together...
Questions answered :
- What can you learn from the way the Danes do business? - How do you change your perspective on startup habits? - How does your national identity fit in with becoming a growing global business?
Executive summaries, pushing investor buttons, funding sources, Monetization
Questions answered : What are the key components to an executive summary?, How do I make the transition from Business Plan to IM? What does an investor want to see? How much should I give away? What are my funding options?
Michael Veitch will be introducing, Robot a new digital product and business development company based out of London.
Coming in at the pre seed stage, Robot, concept, refine, prepare and produce digital businesses and platforms with entrepreneurs and companies.
Taking ideas and building digital products.
INTRO is a business networking app and matching platform that connects you to the people you're looking for nearby.
by Ramsey Khoury
Tired of having your ideas shot down at work? Fed up with departmental barriers between you and the big decision makers? Well friends, in this presentation I'm going to show you how you can successfully deliver breakthrough ideas even in the harshest corporate environments and do the sort of work you've always dreamed of doing. You probably already know everything there is to know about how to innovate, sure you do, you're the "ideas guy". The real problem is that your organisation is just paying lip-service to innovation or it's too complacent, bureaucratic or risk averse to do anything about it. In fact, 75% of innovation investments by organisations never make it to market. I'll show you how to stop your ideas getting diluted, or even worse polluted, and reveal how to fulfil your true potential. So stop spinning your wheels and prepare to see your breakthrough ideas actually break through.
Questions answered :
How can I be more influential at work? How can I get the go-ahead with a breakthrough idea? How to get comfortable with chaos? Detail or vision, which is most important? How can I have fun at work?
This side of the pond, you often hear stories about America as a land of prosperity and opportunity. Many of you will end up there one day soon. But how do you treat the key decisions? San Francisco or New York? HQ or satellite office? Which members of the team do you bring with you and how do you decide? Christian Lanng talks through the recent move of Tradeshift from Copenhagen to America and highlights the challenges, opportunities and experience.
Questions answered :
- What are the key considerations when making the move? - Why should you move to America today? - New York or San Francisco?
Brian Jensen, Head of Innovation at OgilvyOne UK and Nicole Yershon, Director of Innovative Solutions, Ogilvy & Mather UK will talk about their experiences of how, more than ever before, new collaboration, innovation and disruptive business practices are the way forward for brand marketers and agencies (even the integrated ones.)
by Chris Wistow
As one of the grandaddy’s of Shoreditch, Last.fm has been part of and witnessed the incredible development of the of the East London tech scene. Now in 2012, with some of the world’s best developers/agencies/creatives on their doorstep, there’s a huge opportunity for local tech businesses to work together to not only create and execute award winning ideas but ensure the on-going support and growth of the tech community.
Questions answered: How has being located at the heart of the UK tech scene and being surrounded by an ecosystem of world best developers/agencies/creatives benefited Last.fm and the clients (advertisers) they work with?
by Tom Hall
We believe collaboration is fundamental to successful digital innovation. But it’s not always easy. Pearson’s Future Technologies and Partnerships team recently set-out to explore what makes a successful collaboration. Interviewing the people and businesses that together have created new digital experiences - from the Mozilla Foundation and Dundee University, Aurasma and the British Fashion Council, Rewired State and SleepyDog - we sought to discover the secrets behind successful partnerships.
At this session, we will discuss the findings so far and share some of the common themes that have driven successful
projects. What are the principles of a fruitful partnership? What are the common pitfalls? How can we all work better collaboratively?
Questions answered: How can businesses of all sizes work better together? How can open collaboration drive innovation? What is the recipe for a successful partnership?
by Jay Cooper
The working environment has changed, with greater emphasis on remote working through cloud based tools. Yet business clustering is not only surviving, it thrives. We look at how this is the case and back up our argument through social data. Questions answered : Why location is still important for creativity, opportunity and sanity.
Why/how it started, what we've done so far and what we hope to achieve
Questions answered :
Can we get more money into start-ups at the early/seed stage
21st May to 1st June 2012