Add an eventSessions at Digital Shoreditch Festival 2012 of type Technical
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- Session type: Technical
Monday 21st May 2012
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Coding for Kids - Where are the grass roots?
In what ways can the coding community help to shape and to develop an embryonic movement called "Coding for Kids"? This thought provoking session will tell you how it started, what it’s done so far, and where it hopes to go. And it will explain why "Coding for Kids" is important for those who need to teach coders and those who need to employ coders!
Questions answered :
How to get kids interested in coding. How to deliver a solution which benefits kids *and* schools *and* businesses that need coders.
Monday 28th May 2012
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Digital Maze: Exploring The Legal Issues Encountered by Digital Media Companies
by Simon Stokes, Suzanne Huges and Laura Dauny
A presentation and workshop by solicitors in the Corporate/IP and IT team at Blake Lapthorn looking at the legal issues facing digital media companies, from starting up through to protection and exploitation of intellectual property, particularly software.
Questions answered :
As part of last year's Digital Shoreditch, we worked with the London Metropolitan University to provide one-to-one advice clinics. We were regularly asked about legal issues surrounding the start-up of digital media companies. There was also demand for insight into how a company should best protect its IP - especially any software that the company has developed - and how best to exploit third party IP. We also gave advice on website terms and conditions, user terms, privacy policies, the use of cookies and the processing of personal data. We would love to expand our clinics this year to a full workshop/presentation and focus on the broader legal issues commonly encountered by digital media companies and take questions. -
From Xero to infinity and beyond...
by Richard Heap
Whether you are a start up or fast growing SME in the Tech and Media sector, making timely decisions is closely linked to future success. Kingston Smith’s Media & Tech partners will be running their ever popular 1-2-1 30 minute business clinics where you will have an opportunity to ask any tax or accounting related question - including funding, R&D claims, tax credits, and the IP patent box. They’ll also be showcasing Xero, the online accounting software increasingly popular with the technology community, where you get more control for am affordable price.
Questions answered :
Business Advice, Online accounting systems, funding availability, taxation advice, looking after the books -
Bootstrapping for scale - how not to suck at being lean
by Martin Buhr
A workshop on how you can scale your site to withstand traffic without throwing hardware at the problem:
Topics will cover:
- Really Apache? Lighthttpd, NginX and other wonders
- Caching, simples!
- Why your ORM might kill you one day
- Queueing is not just for the EnglishQuestions answered :
1. How can I prepare for scale without spending?
2. What techniques are out there that I can use that will make me a better developer?
Tuesday 29th May 2012
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Business transformation in the real world ... I would not have started from here!
by Paul Crook
Everybody talks about business transformation - most borrow the label and sell the wrong thing for the client. I will talk about what it really is and how to make it work. Technology is sold as a way to transform - then rarely delivers. My aim is to help you understand why so you will know how to transform - and so apply technology in the best way.
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Table Top: Smile Machine Showcase
by Nigel Flack
Smile Machine are a digital production agency based in the heart of Shoreditch. We build websites and apps and have steadily grown in size since our inception in 2010 and are proud to work with a number of agencies and direct clients in London. We know the importance of robust technical implementation to backup good design and user experience. We like to say we’re two thirds tech and one third creative - a good balance we think. We’d like to tell you a bit about us and what we do.
Questions answered :
How to get your website or app made? -
Using Social graphs to personalize user experience
by Alpesh Doshi
use of social graphs - a network of relationships - to understand users better and tailor user experiences.
Questions answered :
How can you Use social data? How does big data apply to social experiences? -
Architecture 3.0 - how technology is taking the world of design into a whole new dimension
Technology has long history in the world of design and architecture. Before there was social networking, search engines and email, the architectural industry made a big step from pencil drawings on velum to the digitized world of CAD drawings. Now 30 years later the next big step in the industry is changing the what, how, and why of what we do. This session will show you a behind the scenes look into the architecture industry and show how technology is playing a key role in the next evolution of it. Focusing on the conversion to Building Information Modelling (BIM), parametric modelling, and data generation/analysis, this talk will give you a snap shot of this change.
Questions answered :
We will show you how this technology is changing HOW we design the buildings you occupy. We will look into WHY it's changing the design of the built environment. And we will pose the question to the tech industry of WHAT role you will play in this next evolution.
Wednesday 30th May 2012
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Digital Marketing: The art of tapping into human behaviour
by Andy Hewitt
In this session, Andy Hewitt will discuss the power of understanding human behaviour placing it at the heart of a marketing strategy. By identifying how and what influences individuals in different situations, marketers can accordingly adjust their propositions to provide relevant experiences and offers to consumers, which will trigger purchases when desired. Successfully understanding human behaviour additionally allows marketers to use technology to heuristically adapt in real-time to influence consumer behaviour, resulting in reduced costs and an improved lifetime value of consumers. Questions answered : What are the most important aspects of human behaviour for marketers to understand? How can digital services, tools and products tap into the themes of ease, social and habit? How can businesses utilise this knowledge to encourage a deeper engagement that actually triggers purchases, by adopting behaviour-changing techniques? What technology exists to track user preference and trigger behavioural change?
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Blacker Hat Facebook Analysis
by Mat Morrison
The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.
Questions answered :
Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer? -
Social media, apps & cookies: building brand trust with digital privacy
by Lindsey Greig and Simon McDougall
Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.
Questions answered :
Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong? -
Table Top: Web Analytics: A Clearer Path to Online Success
Most organisations have have web analytics systems, but not many of them are actually using their data to inform improvements, deliver targeted content and increase conversions. This session will give an outline of the why, what and how of effective web analytics. It will describe how to approach analytics in order to get insightful data which can feed back into improving the web experience for the benefit of both users and the organisation.
Questions answered :
Where do I start with Web Analytics? My Analytics data is overwhelming - what can I do to get meaning from it? How can analytics be used to deliver real business value? -
Table Top: Facebook Fatigue: What are the next big things in society?
The drivers behind Facebook fatigue - the social graph vs. the interest graph - the rise of SoLoMo apps (social, local, mobile) and frictionless sharing - niche networks and the real-life graph - Predictions: Socially Augmented Reality
Questions answered : After people start leaving Facebook (or using it for self-promotion and global contact list)...where will they flock? (and what the business model behind that?)
Friday 1st June 2012
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Enabling Digital Shoreditch
by Dan Sutherland
Over the past several months three Tech City organisations, Carrenza, Optimity and euNetworks, have been working in partnership to deliver the Intelligent Buildings programme to the City, delivering on-demand connectivity and compute resource over the LAN. In doing this we identified this also fits well for Digital Shoreditch, offering an ideal solution to addressing some of the major connectivity issues in the area, and in turn is ideal to support rapid growth. As a result we have formed The Shoreditch Network, a unique initiative from three likeminded organisations with the aim of providing the area with on-demand access to the latest technology, and therefore enabling Tech City in the 21st century. The Shoreditch Network initiative will also see the companies involved partner with local educational organisations, through offering internships and apprenticeships in their businesses to help drive the scheme. This talk, delivered by the CEO and owner of Carrenza, will discuss what we are doing and the benefits this will offer to organisations in Digital Shoreditch: * Reduced cost for IT * Flexible and cost effective - you can select the exact mix of services you require * Better focus of capital expenditure on those things that offer strategic value to your business * Eradicates the need for a server room in your office or an external data centre Questions answered : * What is The Shoreditch Network? * How does this improve the Shoreditch community? * How does this benefit the organisations in the community? * How can organisations better use technology to increase efficiencies and lower overheads?
Schedule incomplete?
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- Monday 21st 1 [Inspire]
- Tuesday 22nd 0 [Innovate]
- Wednesday 23rd 0 [Career]
- Thursday 24th 0 [Capital]
- Friday 25th 0 [Identity]
- Saturday 26th 0 [Game Jam]
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- Monday 28th 3 [Growth]
- Tuesday 29th 4 [Next]
- Wednesday 30th 5 [Brands]
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- Friday 1st 1 [Summit]