Sessions at Digital Shoreditch Festival 2012 of type Technical about Branding

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Wednesday 30th May 2012

• Digital Marketing: The art of tapping into human behaviour

  by Andy Hewitt

  In this session, Andy Hewitt will discuss the power of understanding human behaviour placing it at the heart of a marketing strategy. By identifying how and what influences individuals in different situations, marketers can accordingly adjust their propositions to provide relevant experiences and offers to consumers, which will trigger purchases when desired. Successfully understanding human behaviour additionally allows marketers to use technology to heuristically adapt in real-time to influence consumer behaviour, resulting in reduced costs and an improved lifetime value of consumers. Questions answered : What are the most important aspects of human behaviour for marketers to understand? How can digital services, tools and products tap into the themes of ease, social and habit? How can businesses utilise this knowledge to encourage a deeper engagement that actually triggers purchases, by adopting behaviour-changing techniques? What technology exists to track user preference and trigger behavioural change?

  • Advertising
  • Branding
  • Marketing

  At 10:55am to 11:00am, Wednesday 30th May

  In Digital Shoreditch Big Top

• Blacker Hat Facebook Analysis

  by Mat Morrison

  The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.

  Questions answered :
  Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer?

  • Advertising
  • Analytics
  • Branding
  • Facebook
  • Marketing
  • Social Media

  At 12:05pm to 12:15pm, Wednesday 30th May

  In Digital Shoreditch Big Top

• Social media, apps & cookies: building brand trust with digital privacy

  by Simon McDougall and Lindsey Greig

  Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

  Questions answered :
  Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

  • Advertising
  • Branding
  • Cookies
  • Marketing
  • Privacy
  • Social Media

  At 12:50pm to 12:55pm, Wednesday 30th May

  In Digital Shoreditch Big Top

• Table Top: Web Analytics: A Clearer Path to Online Success

  by Stephen Morgan

  Most organisations have have web analytics systems, but not many of them are actually using their data to inform improvements, deliver targeted content and increase conversions. This session will give an outline of the why, what and how of effective web analytics. It will describe how to approach analytics in order to get insightful data which can feed back into improving the web experience for the benefit of both users and the organisation.

  Questions answered :
  Where do I start with Web Analytics? My Analytics data is overwhelming - what can I do to get meaning from it? How can analytics be used to deliver real business value?

  • Advertising
  • Branding
  • Marketing

  At 1:45pm to 2:15pm, Wednesday 30th May

  In Digital Shoreditch Big Top