Sessions at Digital Shoreditch Festival 2012 of type Technical about Marketing and Social Media

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Wednesday 30th May 2012

• Blacker Hat Facebook Analysis

  by Mat Morrison

  The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.

  Questions answered :
  Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer?

  • Advertising
  • Analytics
  • Branding
  • Facebook
  • Marketing
  • Social Media

  At 12:05pm to 12:15pm, Wednesday 30th May

  In Digital Shoreditch Big Top

• Social media, apps & cookies: building brand trust with digital privacy

  by Lindsey Greig and Simon McDougall

  Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

  Questions answered :
  Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

  • Advertising
  • Branding
  • Cookies
  • Marketing
  • Privacy
  • Social Media

  At 12:50pm to 12:55pm, Wednesday 30th May

  In Digital Shoreditch Big Top