by James Eder
For a generation of young people today, digital media feels as vital to their everyday lives as eating and drinking. But how should brands respond to this and what role should they play? James will share his insights on the importance of the 18-24 audience, what they want from brands and what platforms they are using (e.g. do they know Pinterest, are they migrating to Google+?).
by Lauren Dyer
As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?
21st May to 1st June 2012