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Sessions at Digital Shoreditch Festival 2012 of type Workshops about Branding

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Monday 28th May 2012

  • How to get free publicity for your business in the media

    by Mary Murtagh

    Award-winning journalist Mary Murtagh will be sharing her expertise as a media insider in her 'How to get free publicity for your business in the media' mini-workshop. Mary travels all over the UK sharing her knowledge about how businesses can grow by using the media. She trains entrepreneurs, start ups and social enterprises on how to write brilliant press releases, what journalists want and how to fast forward their business by featuring in newspapers, radio and television. In this seminar Mary will give her ten top tips for killer press releases, share real life examples of past delegates' media coverage and the positive impact it had on their business and answer any questions you always wanted to ask a journalist but never dared ask.

    Questions answered :
    What do journalists want? How do I get my business featured in the media? How do I write a press release? What tips have you got for getting journalists' attention?

    At 2:30pm to 3:00pm, Monday 28th May

    In Digital Shoreditch Big Top

Wednesday 30th May 2012

  • The Curator Generation: Driving Brand Engagement with Tumblr, Pinterest and Instagram

    by Hassan Mirza

    2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, hand-on ways to express themselves in the present. Join us for a seminar and panel discussion that explores why and how brands are embracing these platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce. A panel of social media professionals will be sharing case studies of brands using these platforms creatively and effectively. Presented by Hassan Mirza, freelance social media consultant, who has worked on campaigns for Skype, NSPCC, Museum of London, the Law Society and a range of small businesses.

    Questions answered :
    How can brands leverage the power of these platforms while generating business? What is the difference between content creation and curation? How can brands drive engagement and crowdsource content through competitions? How can visual social platforms enhance SEO? How do brands engage communities and drive qualified traffic?

    At 11:55am to 12:05pm, Wednesday 30th May

    In Digital Shoreditch Big Top

  • Social media, apps & cookies: building brand trust with digital privacy

    by Simon McDougall and Lindsey Greig

    Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.

    Questions answered :
    Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong?

    At 12:50pm to 12:55pm, Wednesday 30th May

    In Digital Shoreditch Big Top

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