Sessions at Digital Shoreditch Festival 2012 of type Workshops about Startups

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Thursday 24th May 2012

• Taking the pulse of investment in the UK Digital Media space

  Mediaventura conducted a survey of close to 1000 institutional investors (VC's, Family Offices, Private investors) to take the pulse of the market in terms of key trends for investment the UK digital media sector. Mediaventura would like to share this feedback with business owners and entrepreneurs keen to grow their business and take the right steps towards a capital raise and becoming investment ready.

  Questions answered :
  What are the hot areas investors are looking at? Where is the money? How do you value a business in the digital media sector? How does the UK compare with other global markets? Key challenges and opportunities that lie ahead for investment? What are the top tips for becoming investment ready? What are the pros and cons of selling my business? What deal structures exist and how do I know what's right for my business?

  • Business
  • Funding
  • Startups

  At 11:13am to 11:16am, Thursday 24th May

  In Digital Shoreditch Big Top

• Making best use of your Information Assets

  Calling Creatives and Business Owners:

  Do justice to yourself!
  Take care of your team!

  Identifying, retaining and capitalising on your Intellectual Assets (IA).

  For creatives, designers, artists and business owners in SMEs and micro
  businesses.

  Presenter: Bill Mayon-White, Contromex Business Services Limited and
  London School of Economics.

  All of us face a range of dilemmas and challenges over the management and control
  of our Intellectual Assets (IA) and our Intellectual Property (IP) sooner or later.
  Sadly, most of us delay dealing with these challenges only to find out that we have
  lost out, big time, further down the road.

  This brief overview will examine some of the challenges of IA and IP identification
  and management.

  Coverage will include:

  1. An introduction the “Co-petition Dilemma” – How can I partner with other
  businesses without losing control of my IP?

  2. Working with a typology of for Information Assets: Human, Relational and
  Structural Capital.

  3. Benchmarking your IA management against other firms, and “best of breed”.

  4. The session will also touch on Copyright, Brands, Trademarks and Patents,
  and some does and don’ts around the use of Creative Commons, Open
  Source and digital copyright.

  Whether you are a start up or a “mature” business we know you will have some
  questions on “How should I best manage my Intellectual Assets?”

  So come along and join us for Digital Shoreditch 2012.

  • Business
  • Funding
  • Startups

  At 4:15pm to 4:30pm, Thursday 24th May

  In Digital Shoreditch Big Top

• Fund Raising for your digital start-up in these interesting times

  An interactive session on raising investment for start-ups

  Questions answered :
  What is a typical funding journey How to choose the right type of investors and how best to approach them What needs to be place to ensure you close a deal.

  • Business
  • Funding
  • Investment
  • Startups

  At 4:30pm to 4:45pm, Thursday 24th May

  In Digital Shoreditch Big Top

Monday 28th May 2012

• Communicating your startup story and how to go about it

  Does the idea of presenting your vision terrify you? Do you have a great business idea but struggle to convince others? There is a commonly held belief that to communicate effectively you need the gift of charisma and ‘presence’. Richard Garnett from Present.me disagrees. He believes that presence is a skill that can be learnt, with the right coaching, in a relatively short period of time. Richard is a former RSC actor and so knows one or two things about keeping an audience engaged. He now coaches senior executives at blue chip companies, helping them present in a more effective and engaging way. In this workshop, Richard will explain the psychology behind why some presentations work and some don’t. In a very practical session filled with tips and tricks, he will cover everything from how to ‘click’ with an investor in only 30 seconds to how to create PowerPoint slides that resonate. Do you need help telling your startup story? Then this session is for you.

  Questions answered :
  Why is telling a story vital for startup success? How do you communicate effectively, offline and/or online? What are the secrets to a great presentation?

  • Business
  • Funding
  • Startups

  At 2:30pm to 3:00pm, Monday 28th May

  In Digital Shoreditch Big Top

• Planning for Success

  Winston Churchill said, ‘He who fails to plan, plans to fail’ If you get into a taxi and you do not know where you wish to go, you are going to have an expensive ride going no where fast. You may have the greatest idea or product on the planet. However if there is no plan on how to take your proposition to market, no one will hear, see and more importantly buy it. Planning may sound boring. However we all do it and we are generally in fact good at it – in certain circumstances. We are probably really happy to plan our next technology purchase, holiday or outing and perhaps less enthusiastic to organise a financial budget, staff personal development plans or a health and safety policy. Having some simple templates to plan for success in all that you do will give you more time to do what you do best! This will be an interactive workshop showing you exactly how to plan for yourself and your business more successfully. We will be exploring techniques and applying them to your working lives. I’ll be using your actual business examples. This way you leave with learnings that you can put to work right away as soon as you are back at your desk. By the end of our time together you’ll have customised simple 5 Step planning tools ensuring you are heading in the right direction and you get to your destination in the shortest possible time.

  Questions answered :
  Why is it important to plan? What if I don’t plan? Are plans set in stone? How can I make time to plan effectively? Will planning kill my creativity, motivation and satisfaction? What if my plans change? What if I hate planning? How can I transfer my skills in areas where I am good at planning to where I am less resourceful? Business plans may vary but are the processes similar? What’s an effective way of planning my day/month/year? Are there any areas of my business that I should not plan? How often should I review my plans?

  Yes

  • Business
  • Funding
  • Startups

  At 2:30pm to 3:00pm, Monday 28th May

  In Digital Shoreditch Big Top