Add an eventSessions at Digital Shoreditch Festival 2012 about Advertising and Social Media
Wednesday 30th May 2012
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Newness, otherness and snake oil: locating the return on investment from social media.
ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.
Questions answered :
How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands. -
Blacker Hat Facebook Analysis
by Mat Morrison
The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information that Facebook forgot to give you. Then learn how to apply this to your business.
Questions answered :
Learn how to answer these questions * When is the best time to post (day part, week part) * As we build fans how does that increase our ability to reach an earned audience and a paid audience with sponsored stories? * As we build our fan base to what extent do they remain active? * What's the optimal post frequency for this audience? How does post frequency affect reach, hides and unsubscribes? * What is the interplay between reach and engagement? And how how does engagement impact reach? * What is the shape of the community, and how should this affect communications planning? Who are the most frequent user commentators, and for what share of UGC do they account? What does the communication flow look like in terms of one-to-many, many-to-one, one-to-one, and peer-to-peer? -
Social media, apps & cookies: building brand trust with digital privacy
by Lindsey Greig and Simon McDougall
Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers.
Questions answered :
Who cares about data privacy? How important is it? What can you do with your data? What happens if you get it wrong? -
Table Top: How can social media engage your audience?
by Lauren Dyer
As social media is one platform that constantly evolves. There are many things you have to watch out for when trying to reach out and communicate with your audience in advertising! This session is about what to do about that! Questions answered : What are the do's and don'ts for social media?
Schedule incomplete?
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- Monday 21st 0 [Inspire]
- Tuesday 22nd 0 [Innovate]
- Wednesday 23rd 0 [Career]
- Thursday 24th 0 [Capital]
- Friday 25th 0 [Identity]
- Saturday 26th 0 [Game Jam]
- Sunday 27th 0 [Jam & Hack]
- Monday 28th 0 [Growth]
- Tuesday 29th 0 [Next]
- Wednesday 30th 4 [Brands]
- Thursday 31st 0 [Play]
- Friday 1st 0 [Summit]