Head of Social Media, Starcom MediaVest Group
Mat Morrison works for Starcom MediaVest Group's London office as Head of Social Media. He is particularly interested in how brands can extract useful, useable information from social media channels, and how we can use this to create shareable, socialised content. Beginning his career nearly two decades ago at creative hotshop AKQA he went on to help set up Tribal DDB London as Commercial Manager in which role he helped launch the first website for Number 10 Downing Street.