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MD, The Future Factory
Creative Director, Crab Creative
Since the mid 90's Costas
Michalia has worked on several digital projects exploring the connection
between online and offline consumer habits. In 2005 he founded Crab, a
digital agency which works at a strategic level, providing creative content and
joining the dots between offline disciplines and online channels to help extend
reach, stickiness and value for clients.
In between spending time as his alter ego Tony Dones, Gyppsy is also ustwo™’s chief pixel-perfectionist: nothing makes him happier than sharp edges and things that line up. He’s been around so long that he’s part of the furniture here.