Wednesday 30th May, 2012
11:05am to 11:10am
What if the days of "integrated" advertising were over? People have shown they can get together to share news and data about what they love. Lok at LOST and Lostpedia, World of Warcraft, AI... Movie and video game industries has worked for long in that direction to support their products over the years. What if advertising could evolve to a non-linear narrative that your communities can empower on their own? Questions answered : How to use digital in your brand communications in a relevant and effective way?
Strategy Director, Digital Planning
Isabelle's first introduction to the web back in 1997 was a true revelation: this thing called Yahoo! could provide answers to everything. She instantly became a web advocate, developing websites with Notepad and Flash 4.0. Isabelle has developed digital and integrated campaign for creative agencies including SID LEE, Publicis, DLKWLowe, Fred&Farid, Strawberry Frog NYC and Amsterdam Worldwide. She is very well experienced in working long distance with team and clients from Toronto, New York, London, Amsterdam and Paris.
Isabelle loves to be involved with multi-disciplinary teams where the magic happens on post-its and chalkboards. She thrives on innovation, unique experiences and ideas that contribute to change the world of communication by better connecting people and companies.
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