Thursday 31st May, 2012
12:05pm to 12:20pm
It’s time to move away from the safe margins of our screens and experience the sensations of the good old tangible real world. As the boundaries between the real world and what we used to call digital are blurring, we have the unmissable opportunity to innovate, combining creativity and technology to define new emotional experiences and new ways for people to interact with each other.
Questions answered :
From the Mind-controlled Scalextric to EELS, a 3D projection mapping multiplayer game. An overview on B-Reel’s approach to experimental technology, storytelling and the tangibleness of interactive experiences.
Creative Director, B-Reel
Riccardo Giraldi is Creative Director at B-Reel London. He started his career playing with Lego and is not sure how he ended up working in the digital industry.Over the years Riccardo developed a strong geek accent and found wild satisfaction in watching his ideas quickly coming to life thanks to computers and the Internet.Riccardo loves getting his left and right brain hemispheres to work together. He worked in Florence, Stockholm and London with companies like unit9, Helpful Stranger
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