We as humans are tuned in, or so we think. However certain effectors such as context and emotion can effect our decisions and judgement. This is especially prominent in a GAME like environment.
From social gaming to full on retain commerce design, learn how to design your experiences to enhance engagement and increase factors such as acquisition, monetization and retention.
I'll take you through how certain behaviour heuristics can effect how we consciously and unconsciously perceive the digital environment.
Not just for Game designers, but for brands and retailers who want to engage there customers through unconscious thinking.
Design director, PlayGen
Design Director for PlayGen, made over 20 games for a wide variety of companys as well as health, government & defence sectors. Specialising in psychology & social behaviors, also do workshops & consultancy for anyone interested in Gamification.
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