Connecting the dots

A session at Digital Shoreditch Festival 2012

Friday 1st June, 2012

12:35pm to 12:40pm (GMT)

Workshop discussion and debate emulating our internal process to help understand your audience online, identify their digital need states and score them based on your activity and goals. Questions answered : How to find and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.

About the speaker

This person is speaking at this event.
Costas Michalia

Creative Director, Crab Creative

Since the mid 90's Costas
Michalia has worked on several digital projects exploring the connection
between online and offline consumer habits. In 2005 he founded Crab, a
digital agency which works at a strategic level, providing creative content and
joining the dots between offline disciplines and online channels to help extend
reach, stickiness and value for clients.

Can't decide on a day? get a FESTIVAL PASS

Access all days for the big top programme

Get festival pass

2 attendees

  • Costas Michalia
  • Christina Mixon

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:35pm12:40pm GMT

Date Fri 1st June 2012

Session types

Creative, Intermediate, Workshops

Short URL


Official event site


View the schedule



See something wrong?

Report an issue with this session