Workshop discussion and debate emulating our internal process to help understand your audience online, identify their digital need states and score them based on your activity and goals. Questions answered : How to find and answer the digital need states of your audience. What type of content will engage your audience and how to talk to your audience.
Creative Director, Crab Creative
Since the mid 90's Costas
Michalia has worked on several digital projects exploring the connection
between online and offline consumer habits. In 2005 he founded Crab, a
digital agency which works at a strategic level, providing creative content and
joining the dots between offline disciplines and online channels to help extend
reach, stickiness and value for clients.
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