How to develop and deliver your content strategy

A session at Digital Shoreditch Festival 2012

Wednesday 30th May, 2012

3:15pm to 3:30pm (GMT)

Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.

In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.

Questions answered :
How do I create content for my clients?
How do my community managers create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?

About the speaker

This person is speaking at this event.
Stephen Pirrie

Social Strategy Director, AnalogFolk

Stephen leads the social strategy department at AnalogFolk. He oversees community management and strategic briefs involving social infrastructure. Ultimately the social strategy department will help client move towards a social business design.

Can't decide on a day? get a FESTIVAL PASS

Access all days for the big top programme

Get festival pass

3 attendees

  • Christopher Hackett
  • iKontakt
  • Stephen Tive Pirrie

3 trackers

  • Andrew Thompson
  • Isabelle Quevilly
  • Tom Insam 🎩

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 3:15pm3:30pm GMT

Date Wed 30th May 2012

Session types

Talk, Creative, Intermediate

Short URL


Official event site


View the schedule



See something wrong?

Report an issue with this session