Integrating digital tech into real world marketing experiences

A session at Digital Shoreditch Festival 2012

Friday 1st June, 2012

9:50am to 10:05am (GMT)

Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation.

Questions answered :
Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.

Great examples to inspire you A simple process for delivering programs Managing innovation in marketing agencies Practical opportunities you can use today and tomorrow

About the speaker

This person is speaking at this event.
Matt Law

MD @AnalogFolk, rather dry, ginger, short tempered, account man, explorer-grade beard bio from Twitter

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9 attendees

  • Andrew McCormick
  • Katya Jablonska
  • Dario D'Aprile
  • davidwillans
  • Matt Dyke
  • Matt Law
  • Simon Willison
  • Will Harvey
  • Christina Mixon

2 trackers

  • Jess Tyrrell
  • Stefanie Gubbi

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Time 9:50am10:05am GMT

Date Fri 1st June 2012

Session types

Talk, Creative, Intermediate

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