Brief the average young creative and the first place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others. Is this a failing of the education system or just a sign of the times?
Questions answered :
Are colleges training young creatives to think for themselves and to use their own imaginations?
Creative Partner, Creative Orchestra
Chris is a former Creative Director of Saatchi & Saatchi (where he worked with Dave Droga). He is also a former chair of the DMA Agencies Council and the Creative Council.He’s a big supporter of education and has worked with the Ideas Foundation (since launch), D&AD and many colleges.In 2009 he launched the advertising & brand marketing agency Creative Orchestra. Unique in the fact it’s the worlds’ first ‘not for profit’ ad agency and as part of its mantra supports cultivating young creativ
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