It's given that youth are hugely engaged in digital media and are the most adept at making the most of platforms and how to the systems - ranging from maximising benefits from mobile to how to get free everything. The question is: How far can they go? The negative effect of Google on short term memory has been established, as has the effect of fast moving content and culture on the ability to concentrate.
Questions answered :
What's the right balance in terms of intensity and frequency of digital engagement, and consider the interests of brands and youth?
Planning Director, SapientNitro
Omaid leads marketing strategy, brand planning and digital strategy thinking across a number of national and international clients, with disciplines stretching from brand and direct marketing, social and CRM based engagement, service based utility and experience based brand activation and promotion.He has experience in diverse sectors from Unilever ice cream to Baileys, from Emirates Airline to BT.
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