Making best use of your Information Assets

Calling Creatives and Business Owners:

Do justice to yourself!
Take care of your team!

Identifying, retaining and capitalising on your Intellectual Assets (IA).

For creatives, designers, artists and business owners in SMEs and micro
businesses.

Presenter: Bill Mayon-White, Contromex Business Services Limited and
London School of Economics.

All of us face a range of dilemmas and challenges over the management and control
of our Intellectual Assets (IA) and our Intellectual Property (IP) sooner or later.
Sadly, most of us delay dealing with these challenges only to find out that we have
lost out, big time, further down the road.

This brief overview will examine some of the challenges of IA and IP identification
and management.

Coverage will include:

1. An introduction the “Co-petition Dilemma” – How can I partner with other
businesses without losing control of my IP?

2. Working with a typology of for Information Assets: Human, Relational and
Structural Capital.

3. Benchmarking your IA management against other firms, and “best of breed”.

4. The session will also touch on Copyright, Brands, Trademarks and Patents,
and some does and don’ts around the use of Creative Commons, Open
Source and digital copyright.

Whether you are a start up or a “mature” business we know you will have some
questions on “How should I best manage my Intellectual Assets?”

So come along and join us for Digital Shoreditch 2012.