Thursday 24th May, 2012
4:15pm to 4:30pm
Calling Creatives and Business Owners:
Do justice to yourself!
Take care of your team!
Identifying, retaining and capitalising on your Intellectual Assets (IA).
For creatives, designers, artists and business owners in SMEs and micro
Presenter: Bill Mayon-White, Contromex Business Services Limited and
London School of Economics.
All of us face a range of dilemmas and challenges over the management and control
of our Intellectual Assets (IA) and our Intellectual Property (IP) sooner or later.
Sadly, most of us delay dealing with these challenges only to find out that we have
lost out, big time, further down the road.
This brief overview will examine some of the challenges of IA and IP identification
Coverage will include:
1. An introduction the “Co-petition Dilemma” – How can I partner with other
businesses without losing control of my IP?
2. Working with a typology of for Information Assets: Human, Relational and
3. Benchmarking your IA management against other firms, and “best of breed”.
4. The session will also touch on Copyright, Brands, Trademarks and Patents,
and some does and don’ts around the use of Creative Commons, Open
Source and digital copyright.
Whether you are a start up or a “mature” business we know you will have some
questions on “How should I best manage my Intellectual Assets?”
So come along and join us for Digital Shoreditch 2012.
Senior Research Fellow, London School of Economics
Bill is a "high mileage" consultant on technology and change. He runs his own practice (Contromex Services Ltd) and works as researcher on clusters and the creative industries within the CADIC project at the LSE.He is the co-author of "Principles Of Information management" and co-author of a British Standard on information management (BS10008:2006)Bill specialises in mentoring and working with groups and teams within his client companies.
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