Add an eventNewness, otherness and snake oil: locating the return on investment from social media.
A session at Digital Shoreditch Festival 2012
ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the utmost important to create credibility for the channel within the marketing industries about the nature of social media work in marketing, communications and PR. The talk is the result of an ongoing knowledge transfer partnership between Birmingham City University and Big Cat which combines the latest global research with leading edge empirical research on real campaigns and techniques.
Questions answered :
How can you evaluate social media using existing frameworks? Examples of generating sales uplifts in low-engagement brands.
About the speaker
This person is speaking at this event.
Managing Director, Big Cat Group
Managing Director of Big Cat, an award-winning full service marketing consultancy. Works on a number of digital marketing Knowledge Transfer projects with leading universities. Anthony began his career as an event marketer in the leisure sector in the early 90s cutting his teeth with some of the UK's leading operators, venues and promoters.
4 attendees
2 trackers
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