Wednesday 30th May, 2012
12:25pm to 12:40pm
Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest. Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets. Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.
How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?
MD/ Head of digital, Moonshine media/ Framestore
Matt Morgan - MD - Moonshine Media.
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