Socially conscious media for the socially savvy

A session at Digital Shoreditch Festival 2012

Wednesday 30th May, 2012

12:25pm to 12:40pm (GMT)

Moonshine Media’s campaign for the Prince’s Rainforest Project used frogs from Framestore to entice page viewers to sign up and save the rainforest.  Once the call to action was answered, viewers could self-edit their own video in between comments from luminaries from Pele to the Dalia Lama, creating personal entertaining content to forward on to friends. We’ll demonstrate how to mobilise the socially savvy to do what they want to do whilst hitting your campaign targets.  Putting your viewer at the heart of the campaign can make for popular content, but it takes skill and dexterity to simultaneously sell-in the brand. Questions answered : How did a digital frog help saved the rain forest.

How did a digital frog help saved the rain forest? How do you coax Polar Bears cross Platform?

About the speaker

This person is speaking at this event.
Matt Morgan

MD/ Head of digital, Moonshine media/ Framestore

Matt Morgan - MD - Moonshine Media.

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3 attendees

  • Christopher Hackett
  • matt morgan
  • simonmarett

3 trackers

  • Andrew Thompson
  • Jenny Berkeley
  • Jess Tyrrell

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Time 12:25pm12:40pm GMT

Date Wed 30th May 2012

Session types

Showcase, Expert, Creative

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