Thursday 24th May, 2012
10:30am to 10:33am
It’s a story of one man with a simple belief - business software is broken and needs fixing. Christian Lanng, CEO of Tradeshift, will tell you how he took this simple idea and turned it into a successful startup story. Two years on and Tradeshift is approaching 100,000 customers in over 190 countries. It has been valued at $136m and has received $30m in funding. A trained sociologist, Christian will explain how he cultivated a unique working environment in Copenhagen and motivated a team to do something incredible. And it’s more than just Ideas Paint on the walls. Attendees can hear tips and tricks from someone that has been there and done it and the challenges the company is now facing as it expands significantly across several continents. He’ll also reveal how the Tradeshift “Mum and Dad” keep the close knit team together...
Questions answered :
- What can you learn from the way the Danes do business? - How do you change your perspective on startup habits? - How does your national identity fit in with becoming a growing global business?
CEO and co-founder, Tradeshift
Christian launched his first start-up at just 19 years of age after reading Douglas Couplands Microserfs, wanting to be like the main character Michael. This start-up created one of the first mobile browsers and was sold two years later, shortly before the Internet bubble burst. Not knowing what to do next Christian studied Sociology for three years, but then quit university to go full time at his student job in the Danish Science Ministry.
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