Wednesday 30th May, 2012
12:40pm to 12:45pm
A session for senior marketers who are responsible for planning & managing multiplatform digital communications. Following from our sell-out session at Digital Shoreditch in 2011, we'll be revisiting our TOTAL DIGITAL approach, and outlining the last years' developments in the digital marketing arena. Based on our experience with leading FMCG brands including Ribena, Seven Seas, Corsodyl, & Panadol Brass Managing Partner and Strategic Director, Paul Mallett will outline our approach to managing multichannel digital activity for our clients and how to project and measure ROI across multiple online channels. Paul's viewpoint is that social media, search, platforms and media operate as intrinsically connected nodes of a brand’s online eco-system. Treating online not as separate disciplines, but as a continuum from search to media to content to engagement leads to a more holistic (and realistic) Return on Investment model.
Questions answered :
How do I work out the Return on investment of digital marketing activity? How do I manage multichannel digital activity for my brand?
Managing Partner & Strategic Director, Brass Digital
Paul has worked at the forefront of online marketing since its inception. He’s led the creative and strategy activity on a host of innovative and award-winning campaigns for some of the world’s best known organisations and brands.
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