The pleasures, pressures and pitfalls of tablet publishing

People love reading on their iPads, iPhones and Kindles - and publishers and content owners of all kinds have rushed to create apps. Many have failed to deliver value, engage users or compete with content-focussed startups. This talk is a candid, warts and all look at how Dennis Publishing, the UK's leading independent publisher, approach app publishing in 2011: what we got right, what we got wrong, and how we navigated technical, editorial and commercial challenges. This talk isn't about plugging our products; it's about looking at real problems and issues in the rapidly changing world of app publishing: native vs HTML5 code, the challenge of securing technical resource, the role of product management and UX in a print publisher, and crucially, how to create something that consumers want to read.

Questions answered :
* What should an interactive magazine look like? * What's the right approach for content owners to take when it comes to putting their content onto new hardware devices? * The challenges and opportunities for established brands and teams when it comes to tablet publishing * HTML5 versus native code: which is right for you? * How do you navigate the challenging relationship between your existing brand values and design, and the guidelines and expectations of new devices, form factors and technology? * How do you introduce new areas such as UX, user research and product management into a traditional business?