The tale of a European startup and the move to America

A session at Digital Shoreditch Festival 2012

Monday 28th May, 2012

2:30pm to 3:00pm (GMT)

This side of the pond, you often hear stories about America as a land of prosperity and opportunity. Many of you will end up there one day soon. But how do you treat the key decisions? San Francisco or New York? HQ or satellite office? Which members of the team do you bring with you and how do you decide? Christian Lanng talks through the recent move of Tradeshift from Copenhagen to America and highlights the challenges, opportunities and experience.

Questions answered :
- What are the key considerations when making the move? - Why should you move to America today? - New York or San Francisco?

About the speaker

This person is speaking at this event.
Christian Lanng

CEO and co-founder, Tradeshift

Christian launched his first start-up at just 19 years of age after reading Douglas Couplands Microserfs, wanting to be like the main character Michael. This start-up created one of the first mobile browsers and was sold two years later, shortly before the Internet bubble burst. Not knowing what to do next Christian studied Sociology for three years, but then quit university to go full time at his student job in the Danish Science Ministry.

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2 attendees

  • Andrew Rogoff
  • Christian Lanng

1 tracker

  • Stefanie Gubbi

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Time 2:30pm3:00pm GMT

Date Mon 28th May 2012

Session types

Talk, Start up, Expert

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