Most organisations have have web analytics systems, but not many of them are actually using their data to inform improvements, deliver targeted content and increase conversions. This session will give an outline of the why, what and how of effective web analytics. It will describe how to approach analytics in order to get insightful data which can feed back into improving the web experience for the benefit of both users and the organisation.
Questions answered :
Where do I start with Web Analytics? My Analytics data is overwhelming - what can I do to get meaning from it? How can analytics be used to deliver real business value?
Director, Squiz Web Experience Management
Stephen is the Managing Director of Squiz UK. He has over 13 years of experience in the document, content and knowledge management business and works with organisations across a wide ranges of industries to help them engage with their users online, streamline their digital processes and achieve their business objectives. Before Squiz he worked for American Express and Canon and also ran an international network of offices for Wilcom.
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