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Converting customers through play

A session at Digital Shoreditch Festival 2012

Forget the gamification hype, this is pure behavioural economics and science of persuation in a playful guise. I'll examine key principles and some clever case studies of uplifting conversion through play.

About the speaker

This person is speaking at this event.
Kam Star

Chief Play Officer, PlayGen

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5 attendees

  • Annie Mole
  • Christopher Hackett
  • Isabelle Quevilly
  • JayneCherringtonCook
  • Kam Star

1 tracker

  • Polly

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When

Time 10:35am10:50am GMT

Date Wed 30th May 2012

Session type

Talk

Short URL

lanyrd.com/srmhx

Official event site

digitalshoreditch.com

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Topics

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