I.dentit.Y is from I to You and presents new models for engagement and margin

Once you have moved past the fact that identity doesn't matter, trust is something you cannot put into an algorithm and private only exists due to law; we can start to talk about how to make money from identity and the business models. Tony will explore how we all have different and deep routed opinions on how data and identity are connected and that we talk cross-purpose in both the board room and to customers which gives this impression of anything to do with identity, privacy and trust is difficult and complexity. However we will explore the business models and how to analyse data, without it being creepy. To do this we will have to be prepared to leave a few of our outdated white, male, middle classed and techy views at the door.