Identity parade: public and private relationships with telly

2012 is the year when the analogue TV signal will be switched off and all linear television will be delivered digitally. Access to more channels means that we’re watching more TV than ever. In addition to this we’re also watching more and more catch-up TV on the web and TV is expanding into to new times and places via laptops, tablets and mobiles. We’re also now increasingly watching TV with at least one other screen or internet enabled device to hand and there has been an explosion of companion apps like Zeebox, designed to enhance our TV viewing. So in this multi-screen, digitally enabled world how is TV being used to express key aspects of identity?