Online consumers are the hero of their own epic adventure.

A session at Digital Shoreditch Festival 2012

Friday 25th May, 2012

2:20pm to 2:35pm (GMT)

  • remember when you were the centre of the universe? (childhood) well, now you are again
  • you are the main character in the story of your life - through social media you can present the epic journey that only you are on
  • within this unique adventure, your family and friends play supporting roles
  • what makes you care about some characters more than others? (Entertaining, useful, compassionate etc)
  • everyone has their own unique narrative and in everyone's lives, there are brands
  • so, in the same way that we care about some people's stories, what makes us care about certain brand's stories?
  • successful brands have to have human qualities online.
  • as a character in someone's narrative, a brand is amongst the privileged. They are competing with attention from family and friends.
  • hence, brands should only add to the narrative when they have something valuable to contribute
  • they need to keep the long term view. This is a relationship and these are not built in a day.
  • as with real friendships, it is about quality not quantity
  • brands should remember that they will always be fitting into other people's narratives, and therefore they are not the centre of the universe
  • that privilege is reserved for you - the consumer

About the speaker

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Ideas with little beating hearts. We're Weapon7, a digital-focused agency with 55 people from diverse backgrounds. bio from Twitter

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Time 2:20pm2:35pm GMT

Date Fri 25th May 2012

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