Tuesday 24th January, 2012
9:00am to 9:10am
Forrester Research: Publishing industry forecast
James McQuivey, Vice President & Principal Analyst, Forrester Research
For Digital Book World 2012, we’ve partnered with Forrester Research to conduct the second annual Publishing Executive Survey, which asks book publishing leaders to measure and report on their digital strategies, hopes, and concerns.
The results of the 2011 Publishing Executive Survey, as presented by James McQuivey, PhD, Vice President and Principal Analyst at Forrester, will offer rare insight into critical areas including ebook pricing, publishing’s take on disruptive new businesses, staffing changes, and more. This survey will help publishing professionals benchmark their own plans and experiences against their industry peers and will provide critical information about the range of options available to publishers craft digital plans for the coming year.
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