Tuesday 24th January, 2012
2:30pm to 3:20pm
In these days when you’re just not in the game if you don’t have a Facebook page and a Twitter feed, every publisher and author is supposed to be a marketer creating their own followings. New opportunities to connect with readers and add social elements to books crop up every day. What works best? And how do publishers best navigate the opportunities to both build their own marketing capability and support authors in building theirs? A panel of publishers and social marketing tool-creators will share their experiences to help us all to a better understanding of what efforts are worth the trouble, what tools and services exist to make it simpler, and what’s a waste of time.
Associate Publisher at The Harvard Common Press, foodie, reader, and lover of all things digital bio from Twitter
digital geek, book nerd, gadget freak, VP Digital Strategy for a media company bio from Twitter
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