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Digital Shorts and Singles: Developing a short-form content strategy

A session at Digital Book World 2012

Tuesday 24th January, 2012

2:30pm to 3:20pm (EST)

Amazon Singles and The Atavist were two relatively early examples of the emergence of short-form content being monetized at prices that wouldn't work in the print supply chain. Apple has just announced a similar initiative called Quick Reads. In fact, when Kobo was created, it was called “Shortcovers” in anticipation of this trend which has, since then, gained steam. Short-form publishing challenges conventional book publishing economics but it offers opportunity to deliver timely content quickly and to satisfy authors, two objectives most publishers see as valuable. This is a subject we think every publisher needs to be thinking about and we’ll assemble a panel of people who have gotten started with it to discuss it.

About the speakers

This person is speaking at this event.
Evan Ratliff

Editor, The Atavist. Writer for magazines. Story editor, Pop-Up Magazine. bio from Twitter

This person is speaking at this event.
Jack W Perry

Publishing. Books. Digital. Reading. Sports. Rock 'n Roll. Politics. Zen. Movies. Painting. Dad. Husband. ***Once Corporate, now Independent.*** bio from Twitter

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When

Time 2:30pm3:20pm EST

Date Tue 24th January 2012

Short URL

lanyrd.com/smzfk

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