Using Content To Build Community

A session at Digital Book World 2012

  • Gary Lynch
  • Sue Fleming

Wednesday 25th January, 2012

11:30am to 12:20pm (EST)

Big publishers are also beginning to build vertical sites around non-fiction topics. Specialist publishers, sometimes called “enthusiast” publishers, have the built-in advantage in a vertical world of having already built their lists around audiences. This panel will have speakers from both the general and specialist worlds discussing how they are building communities with their content as a starting point. They’ll talk about the opportunities that arise from doing that, including B2B content sales as well as a community to help them sell their existing books.

About the speakers

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Gary Lynch
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Margo Baldwin

President and Publisher of Chelsea Green Publishing bio from Twitter

This person is speaking at this event.
Sue Fleming
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Publishing executive/newly declared optimist bio from Twitter

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Time 11:30am12:20pm EST

Date Wed 25th January 2012

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