Verso Media: Study of book-buying behavior

A session at Digital Book World 2012

Wednesday 25th January, 2012

3:30pm to 3:45pm (EST)

For the third year in a row, Verso will present updated results of its survey on book-buying behavior and trends. The survey will probe both brick-and-mortar and online buying preferences; the effectiveness of various forms of marketing and promotion in both environments; and hot-button topics such as e-book pricing, online piracy, and the role of social media in selling books.

About the speakers

This person is speaking at this event.
Tom Thompson

Crossing the wires between the book biz, advertising, poetry, education, soccer, and and... bio from Twitter

This person is speaking at this event.
Jack McKeown

Ex-CEO Perseus Books; Director Verso Digital and Publishing Entrepreneur at large bio from Twitter

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Time 3:30pm3:45pm EST

Date Wed 25th January 2012

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