by Steven Tedjamuila
Find Out What Dell Is Doing and Where Dell Believes Things are Headed – Dell is one of the largest online retailers in the world and recognizes the importance of the digital marketing channel. A major shift will be happening over the next few years that will require the need for new marketing processes, technologies, and innovation in the marketing organization to support the growth and evolution of digital marketing. Come and find out what Dell is doing around dynamic targeting, CRM, big data, social, and mobile marketing. Looking forward to a very engaging and interactive session.
Find out how Bloomberg LP embraced social media, learned how to use, measure and drive value from it as a critical component of its business strategy
by Glenn Fogel
Shortly after its 1999 IPO, Priceline.com’s market capitalization exceeded US$30 billion. Less than two years later, the company’s market capitalization had shriveled to less than US$200 million and many observers expected the company to close. However, the company repositioned itself and this year the Priceline Group surpassed its previous market capitalization peak. The company is now one of the leading travel companies in the world with more than 88% of its approximately $1.4 billion 2011 operating income derived from its acquired international subsidiaries. Glenn Fogel, Priceline’s Head of Worldwide Strategy and Planning, has led Priceline’s acquisition efforts for more than a decade and will discuss the company’s repositioning and key elements in Priceline’s M&A strategy.
by Martez Moore
Launching a change management program within a large diversified media company is a difficult undertaking to pursue. However, this task is even more daunting when combined with achieving aggressive financial and utilization goals, decreasing the legacy operating budget by double-digits, and managing creative employees who are not accustomed to business operating principles. An undertaking such as this can only be accomplished by developing and implementing a best-in-class change management strategy that focuses on the following critical questions:
by Kam Diba
You want to re-design the entire corporate website & do an overhaul of the digital strategy? …. And how much is this going to cost? In the “Big Changes/Tiny Teams” session, we will explore how small teams can make massive change in record time. We will examine how the Digital team at GSN effectively approached an everyday problem and found a way to completely overhaul their digital strategy to drive engagement & reconnect with their audience on the second screen. Topics covered – Corporate Sites, Mobile Applications, Design & Development
by Vijay Solanki
It’s clear that we are all spending more on digital marketing or in e-commerce. However the digitization of the consumer means that we have to fundamentally change our businesses at the core. Vijay argues that digital marketers and strategists are the natural catalysts of change in digital and that we should be leading this. He focuses on 5 areas:
It’s time for us to become digital revolutionaries
by Kevin Dando
by Gabe Vehovsky
Entrepreneurship within a large organization, like Discovery Communications, can be challenging. In many cases, the most talented people in the organization are laser focused on specific business challenges, reaching predetermined milestones and staying on task to achieve related goals. In the process of managing those responsibilities, the typically circuitous path that leads to true innovation is often directly competitive with managing mature businesses. Contrast this with the culture of a healthy start-up where efforts are opportunistically focused, time is spent creating new value as opposed to nurturing existing value and pivoting plans are the norm rather than the exception. Recognizing this challenge, Discovery Communications created the new Digital Strategy & Emerging Businesses team focused on nurturing an entrepreneurial spirit and developing opportunities from within the company that will allow the company to innovate through build-focused efforts. To help other large organizations think through ways they can nurture an entrepreneurial focus, Vehovsky will speak to the challenges faced in developing this new team and the steps Discovery's taking to help ensure success.
by Tony Haile
The business environment is only getting more complex, our ability to successfully predict outcomes is diminishing and just doing what we used to do but better doesn’t cut it. Companies are embracing real-time data to move from command and control organisations to adaptive response, but the change requires a fundamental rethinking of the structure of a company, a democratization of data and a diffusion of decision-making responsibility. Chartbeat CEO Tony Haile will talk us through what real-time data means to the organization and the core principles to follow when implementing it.
by Greg DePalma
Brand and advertising strategy has become increasingly more complex today. Consumers want their content when they want it, where they want it, and how they chose to access it. DVRs, Video-on-Demand, YouTube and Netflix have replaced “must watch Thursday night”. Tablets and smartphones are challenging the television set for share of viewing. Brand strategy is being redefined in terms of how to reach and influence your target audience. Learn how TiVo and other companies are creating new business models and media strategies using the latest innovations with digital set top box data.
by Price Floyd
For the past 10 years or so since large organizations (governmental and corporate) have discovered the power of digital media, the narrative has been about the "journey" each organization has to take in order to become a "digital" workplace. I will discuss the need to focus more on the destination and not get caught up on the never ending journey that some wish to live in perpetually. At the end of the day, those of us in the communications field, whether it is marketing, public relations, public affiars, social media, etc... we have to show we are either helping to grow the bottom line, promote the policies of the leadership, reach the employees, or my favorite option: All of the Above. I will discuss concrete and tangible results we have to show our business leaders fast if we are to be a part of a successful team. We don't have the time or the resources to focus for long on the journey. It really is about the destination.
by Mike Lynch
by Chris Curtin
Like most companies, HP was intrigued by the possibilities when digital advertising first arrived on the scene. Digital ads were new, they were innovative. But some 20 years after the first clickable ads, they still have click-through rates well shy of 1%. The lessons have been many since those early days. Yes, HP still does some digital advertising. But the company no longer spends big on things like banner ads placed on other sites. Instead, HP focuses on creating experiences within its own digital assets, such as HP.com, mobile, and Facebook. The strategy is to connect with people already familiar with HP – people with an affinity for the company’s values and what it stands for. As it turns out, succeeding in the digital space means embracing an old-school marketing principle: Mass advertising is OK, but finely tuned, targeted engagement builds brand loyalty.
by Christina Samala
Regulated industries often face stringent parameters; in the case of the consumer lawn & garden industry, EPA policies impact how social media can be used. Social media has emerged as a proven tool to generate revenue and increase audience engagement for brands and business. While regulated industry marketers must adapt their current initiatives to capture the attention of online audience and take advantage of the brand advocacy realized by other businesses. This workshop will discuss these challenges and assist in creating the pathway towards developing a successful social media strategy.
20th–21st September 2012