Email Marketing MasterClass by Michael Leander

A session at DMAi 2012 Convention

Wednesday 1st August, 2012

9:15am to 5:30pm (HMT)

Michael Leander’s Email Marketing Masterclass at the DMAi in Mumbai 1 August 2012

Michael Leander presents the highly rated Email Marketing Masterclass at this workshop designed for marketers who would like to see the effect of their email marketing efforts quadruple.

Award winning speaker and international marketing expert Michael Leander will present the Email Marketing Masterclass for the first time in India. With a special program designed for DMAi and the Indian market, Michael Leander will give you the tools you need to excel in permission based email marketing.

Experts around the world agree that email marketing continue to deliver solid results. At this Masterclass, you will get insights into a proven methodology for email marketing. A system that has helped hundreds of brands around the world.

The Email Marketing Masterclass has been delivered in more than 20 countries to thousands of attendees. An average recommendation rate of 97,50% speaks volumes as to the quality of this masterclass.

Attend this action packed and entertaining day of practical training to;
- Get actionable knowledge you can apply to get results in your business right away
- Understand how you can get momentum with your email marketing activities
- Learn how email marketing in combination with social media can attract more customers faster
- Learn best practice techniques to attract, convert and retain customers through permission based email marketing
- Get the insights you need to fully leverage your email marketing potential

The program is designed to for both B2B, B2C as well as NGO’s and government organizations. Business of all sizes will benefit. You will get information that can contribute to improved results now. The focal point of the masterclass is to give you relevant and practical information that you can implement immediately.

By attending you will get valuable insight on proven methodologies that can put your email marketing activities to the top.

Come alone if you are the only person involved in marketing & communications. Bring your colleagues if you work in a team. Invite your agency, if you have one.


Welcome and opening announcements


Keynote Presentation: The 7 Step Plan To Become A Successful Permission Email Marketer, Michael Leander
Outlining the executive plan you need to know in order to generate better results from permission based email marketing activities such as email marketing campaigns, newsletters and transactional email marketing, Michael Leander will cover:
•The past and future of email marketing: Learn from the mistakes of others
•Objectifying email marketing and how to get started setting your Critical Few Objectives for maximum focus
•Tracking user behavior and how you can utilize that knowledge to improve your Return on Marketing Investment (ROMI)
•Important Email Marketing Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets
•Understand that email marketing is not a game of inbox, but a game of Mind Box
•Learn why the best email marketers are multi-channel marketers and what they gain
•See how the best in class actively cultivates their email marketing database and why this brings additional Return on [Email] Marketing Investment

This session is backed up by FEDMA's Pan European Email Marketing Benchmark Report Executive Summary, which you will receive as an attendee

10:30 Break

How to build a compelling content concept and define a winning email marketing value proposition, Michael Leander

The content concept and your email marketing value proposition is critical to your success. In this session you will learn:
•How to build a compelling content concept
•Designing your email marketing value proposition
•Defining your email marketing ecosystem for maximum results

How to acquire subscribers to your permission based email marketing programs, Michael Leander
Effectively attracting subscribers to your newsletters and/or opt-in to your email marketing promotions requires specific knowledge.
Michael will teach you:
•How to design your acquisition forms and work with call-to-actions in multiple channels
•Effective tactics to acquire new subscribers - even with very little budget

13:00 Lunch

14:00 15 things you can do to improve your email marketing results: from open rates via design best practices to action conversions
A company in Europe was hurt badly by the crisis. To turn the tide they took to email marketing. They implemented 27 things that helped them attract a huge number of new customers in record time. In this session Michael Leander will share with you 15 of these 27 quick-wins including;
- Earning the open and getting the click: tactics that will help nearly all types of business in all types of industries
- Get the design right; avoid common mistakes in email marketing template designs and go with best practice
- The power of testing; see how simple A/B split testing can transform mediocre results to world class results

15:30 Coffee break

16:00 Local case studies

Certificate Ceremony
In this session you will be rewarded with your certificate of attendance issued by DMAi and international training institute Markedu.

About the speaker

This person is speaking at this event.
Michael Leander

Award winning marketing speaker, marketing trainer and moderator

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DMAi 2012 Convention

India India, Mumbai

1st4th August 2012

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Time 9:15am5:30pm HMT

Date Wed 1st August 2012

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