Your institution has a YouTube channel and you've been uploading video for years, so now what? Who's really watching them, and is it really making a difference?
Sharing case studies and best practices from across the industry, this presentation will explore the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we'll explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you.
Director of Interactive Marketing @SNHU. Founder & Host @HigherEdLive. Co-founder @ConnectEngage. Craft beer drinking vegetarian. Trying to live like water. bio from Twitter
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