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by pratik patel
You've got a great idea for a mobile app. You have a team together. You're building the killer app. Do you know enough about the various app stores to know what to do next? How about pricing strategies for iOS and Android? Have you thought about the Nook Color and Amazon Fire? In this session, I'll bring my experience as CTO of TripLingo, an Atlanta company developing foreign language learning apps. TripLingo has been featured on the iOS store a dozen times, as well as the Android market and Nook store.
by Wouter Sluis-Thiescheffer and Brian Pagán
A user-centric focus is important for developing any product or service, but especially for mobile websites or applications. This is because the varying screen real estate and inefficient user input allow only a limited set of features. People tend to use these mobile devices virtually everywhere (e.g. sitting in a bar, walking on the street, at home with Wi-Fi connection). In the face of this fragmentation in devices and the contexts in which they are used it makes sense to be user-centric.
Unfortunately, well-established user-centered methods often go forgotten when developing for mobile due to tight budgets and fast development cycles.
Luckily, many light-weight UCD techniques exist that are both easy to adapt to your development process and quick to deliver insights into your users' needs. Our presentation will introduce a number of these techniques. For example:
Quick & dirty prototyping: prototyping allows you to get early feedback from the users and other stakeholders. Paper prototyping for example works great as a start!
Informal user testing: “Test early and often” to get the most out of the gathered insights. Testing with friends, family, or colleagues is allowed!
Arm yourself with some light-weight UCD techniques and achieve a great user experience for your mobile product, without breaking the bank or deadline. Join ¡La Revolución!
SharePoint is ever more pervasive in the enterprise. However, mobile support built into SharePoint is rather limited. This talk will show you how to bypass these limitations and create custom mobile web apps running of a SharePoint server using Sencha Touch .
More info can be found on my blog: http://allthatjs.com/2012/01/12/...
by Jim Hoskins
HTML5 defines several new technologies to both communicate with thehost device as well as allow for web applications to run when there isno Internet connection.These technologies include Local Storage, Web SQL, Application Cache,Session history and navigation, geolocation and canvas. They allow us to build web applications that aren't dependent ona server after being loaded initially. This not only makes offline appspossible, but can make online apps faster.Mobile devices often rely on an Internet connection that can be lowbandwidth, high latency, and unreliable. The typical enhancements ofincreasing performance by using gzip, minimizing requests, and minifyingdocuments can only go so far. By using client side technologies toimprove the responsiveness of our web sites by hiding the effect of slownetwork requests or a network connection that is temporarilyunavailable.This talk explores these new technologies and the strategies that can beused in conjunction with them to create more responsive applications. Wewill be looking at local caching, local data storage and syncing, andoptimistic asynchronous UI updates. We will see what the benefits andpitfalls are with several of these strategies. We will look at some realworld applications that have successfully leveraged HTML5.
by Joe McCann
The mobile landscape is changing dramatically and at a breakneck pace. At first, we thought we needed to simply target smartphones. Then came along tablets. Now, the line between smartphones and tablets are blurring and this is not taking into consideration, televisions, in-store kiosks and even internet-connected appliances!In my presentation I will demonstrate why being future friendly is not simply a UI design principle (think responsive design), but it truly means being device agnostic. As more and more devices enter the mobile/casual computing landscape, one must create their products/services to be flexible enough to be consumed or used on any screen on any type of device - this is truly future-friendly.
What you will take away from this is:
--Why a Service Oriented Architecture (SOA) is key to success.--Why decoupling your data layer from your presentation layer is critical to be future-friendly.
--Why only targeting mobile browsers is not enough for a cohesive mobile strategy.
--What technologies will enable you to be device-agnostic.
Joe McCann is the Mobile Architect at Bazaarvoice, a SaaS company enabling lasting conversations between brands and consumers through various channels. Joe is currently leading the device-agnostic effort at a company that operates at web scale - more than 5 billion unique requests served monthly.
An approach to combine responsive web design with server side components to make advanced responsive web solutions that work for all kinds of devices. This talk focuses on the most difficult aspect of responsive web design: mobile.
7th–9th June 2012